The Correlation Between Different Lifestyles And Global...

Carrie Cunningham Dr. Young LAS-110 21 November 2014 The Correlation Between Different Lifestyles and Global Sustainability Living against the mainstream of society is a challenge which can be difficult to accomplish. The choice to become an outsider can correlate to the lifestyles of vegetarians, vegans, and fruitarians, composing a pool of beings who share similar beliefs and values for which they hold to their lives. Does changing eating habits have global impacts and is it safe to make such drastic adjustments to ones diet? By covering the following topics, the question will be resolved: the fundamentals behind living a vegetarian, vegan, or fruitarian lifestyle, examples of individuals thriving on the variety of lifestyles, how diet differences relate to sustainability survivor challenges and our environmental impact, as well as my own personal experiences relating to aberrant ways of living. The ways of eating, people have become accustomed to, bears negative environmental impacts and other alternative options may be the solution to several world problems. As Albert Einstein once stated, â€Å"Noth ing will benefit human health and increase the chances for survival of life on earth as much as the evolution to a vegetarian diet† (Vegetarian 1). The ways humans impact the environment are often overlooked. Sustainability Survivor challenges are a series of tasks our class was asked to participate in. The challenges ranged from not using single use containers to usingShow MoreRelatedStimulus And Brand Selection1125 Words   |  5 Pagesgaps identified in the available literature on the association of stimulus and brand selection. The present study measured the stimulus and its impact on brand selection or purchase decision in the Indian online retail. To assess this relationship, different models have been designed to investigate and measure the stimulus. For investigation purposes, a qualitative model has been developed and presented in Chapters earlier. This model prioritized the various factors of stimulus in context of the onlineRead MoreThe Importance Of Public Know ledge And Views On Fast Food Corporations1438 Words   |  6 Pagesresearch, for it contributed different views on the subject; it also supported the claim with strong evidences. One of the source displays the relationship between household income and the amount of fast food chains, furthermore, it helps me to analyze the surprising reality of fast food outlets strategies. Another source presented a closer look at the amount of energy and work fast food companies devoted to product advertisements, knowing the parallel correlation between fast food consumption and theRead MoreConsumption And Capitalism Are Necessary For Economic Growth1752 Words   |  8 Pagesresources of over five Earths to sustainably support them all. While a general argument is that consumption and capitalism are necessary for economic growth, it has been shown that in doing so, we are depleting our natural resources and heading towards global collapse. Moreover, many argue that a completely sustainable societ y is too idealistic of a goal and that we will never reach it. Whereas it may be impossible to attain a completely sustainable society, the closer we are to reaching one, the greaterRead MoreClimate Change And Global Warming1474 Words   |  6 Pagesplants sprung up across America which would produce waste in the forms of different types of pollution that would have quite an impact on the surroundings. As a result, individuals started to become aware of the effects of pollution. A phenomenon, known as â€Å"smog† became an often daily occurrence in big, urbanized cites across the globe. Also, Al Gore’s book, An Inconvenient Truth, popularized the issue of climate change and global warming as a result of the damage that the modern world has done to theRead MoreVision And Mission Statement : Save More Energy1498 Words   |  6 Pagesprograms and incentives can create repeat customer Quality is the key to create repeat customer 5. The strong point of the brand (Source: HM and UK Essays 2014). 1. - Consistent with the qualitative research (strong in RD and designer) 2. - Global Network 3. - Efficient Production Commit to: 1 Provide design and fashion for aware customers. 2 Be enthusiastic and ethical 3 Fight against climate change 4 Be efficient to use natural resource 5 Create more network 6. The store lay-out Read MoreEssay about Drinking Water Sustainability2634 Words   |  11 Pagesfree from poisonous substances, contaminants, and disease-causing organisms, which would be unsafe for human consumption (Gulflink). In pre-historic times, inhabitants understood the importance of water sustainability for survival of the population. In ancient civilizations, water sustainability and potable water were both emphasized as ideals for the progress and continuity of the societies. Today, humans continue to progress in their understanding and utilization of technological processes to developRead MoreHow Companies Engage in Corporate Social Responsibility2281 Words   |  10 Pagesthe general area that you are interested in? Corporate Responsibility (CR) has emerged as a significant theme in the global business community and is gradually becoming a mainstream activity, according to a new survey by the Economist Intelligence Unit, in cooperation with Oracle Corporation. The growing emphasis on corporate responsibility is affecting the relationship between companies and their various stakeholders, such as investors, customers, vendors, suppliers, employees, communities andRead MoreThe Impact Of Technology On The Eradication Of Global Hunger2227 Words   |  9 PagesTHE ROLE OF TECHNOLOGY IN THE ERADICATION OF GLOBAL HUNGER Introduction to the problem It is estimated that the number of undernourished people in the world is 1.02 billion. Hunger and malnutrition are the underlying causes of more than half of all child deaths, killing nearly 6 million children each year, and are among the major causes of human death. Out of every ten deaths worldwide, three are due to the maternal causes, conditions arising during the perinatal period, and nutritional deficienciesRead MoreThe Impact Of Fashion On Consumer s Choices Of Many Products And Services3702 Words   |  15 Pagesmarket, the aptitude to scale up and down quickly and the rapid amalgamation of consumer preferences into the design process. This case study focuses on the successful supply chain of Fabindia and its manufacturing, how will it impact the Fashion sustainability. Thorough research has been done before the proposal on the company and its successful strategies. Introduction Fast fashion defined as a business strategy that aims to decrease the buyingRead MoreHuman Resource Management Project3711 Words   |  15 PagesTable of Contents Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.2 Role of Human Resources in the Recruiting and Selection†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.3 Human Resource practice in India†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 Comparison and contrast and between India and Canada†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.14 About Cultural differences and Implications to Professional Practice†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..15 Other relevant important issues†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦17 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦19 Bibliography†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦

Over the duration of this trimester, we have been working...

Over the duration of this trimester, we have been working on our projects. Well, some of us more vigilantly than others, but nevermind that. On the last day of April, Adam Charron and I visited the Gerald R. Ford museum in downtown Grand Rapids. A quiet, stoic building amongst the bustling metropolis that is GR, we found our visit to be nearly devoid of human life. After sucking the life from a quite expensive 16oz beverage from Biggby, we passed a bronze President Ford guarding the entrance, and made our way into the museum. Greeted by a gift shop at the entrance, we promptly ignored it and paid our admission fee. (note: getting into a PRESIDENTIAL MUSEUM is cheaper than a sub-par beverage). We headed up the what I presumed to be†¦show more content†¦I shouldn’t leave you in the dark, so here is one of the excerpts we found, and the only I bothered to take a picture of: â€Å"In his last Cabinet meeting held on August 6, 1974.† That’s it. that’s the sentence. A lonely dependent clause crying on its own, with nobody to lean on. Anyway, enough on that. Weaving through the maze of exhibits, we (by that I mean I) took great joy in finding flaws and oddities that probably go unnoticed by a keen eye. Arriving at the exhibit with a replica Oval Office, Adam and I grinned at each other. We remembered your tale of the students who hopped over a boundary to gain entrance into an exhibit, and we knew what we had to do. Enjoy. (In case you are wondering, no, we did not cross any boundaries). Nearing the end of our visit, we passed a bush. Not just any bush, a PLANT. Now, what is so great about this plant? Nothing. This plant was intrinsically worthless. However, hidden in the corner, behind that worthless little plant, was a chunk of metal, which turned out to be what Adam called an I Beam (I call it metal) from the aftermath of 9/11. Yes, September 11th. In the front of the museum was a chunk of the Berlin Wall, proudly displayed for all to see. But this? Why was this here, out of sight from the general populus? Now, while I don’t necessarily have strong ties or memories of 9/11 like others, it irked me a bit to know that the way we commemorate such a thing is by hiding it. Anyway, sorry for the mini rant. All in all, weShow MoreRelatedIphs Standards for 100 Bedded Hospital16137 Words   |  65 Pagesreferral link between the Community Health Centres, Primary Health Centres and sub-centres. They have an important role to play as First Referral Units in providing emergency obstetrics care and neonatal care and help in bringing down the Maternal Mortality and Infant Mortality. It also saves the travel time for the cases needing emergency care and reduces the workload of the district hospital. In some of the states, each district is subdivided in to two or three sub divisions. A subdivision hospitalRead MoreSales and Marketing for Financial Institutions80443 Words   |  322 Pagespermission for all copyright material reproduced. However, despite our best efforts, there may be instances where we have been unable to trace or contact copyright holders. If notified, Kaplan Higher Education will ensure full acknowledgement of the use of copyright material. ACKNOWLEDGEMENTS All ASX material is  © ASX Limited. All rights reserved. All ASX material is reproduced by the publisher with the permission of ASX Limited. No part of this material may be photocopied, reproduced, stored in a retrieval

Ethical Issues in Psychology Free Essays

Ethical Issues in Psychology Psychologists often work with vulnerable individuals in sensitive situations. An important step in becoming a mental health professional or consumer of psychological services is to be aware of the ethical issues faced by psychologists. If you are providing psychological services you are obligated to remain informed regarding current ethical standards or issues. We will write a custom essay sample on Ethical Issues in Psychology or any similar topic only for you Order Now If you are a consumer of psychological services, the professional should keep you informed regarding your rights. If you find yourself in a situation where ethical standards are being violated or have doubts regarding the correct course of action, consult with a colleague. The faculty of the College of Saint Benedict/Saint John’s University joint Psychology Department have identified several key ethical issues with which we believe our students should be familiar. This list is not complete and students will learn much more about ethical issues while going through the psychology curriculum. Near the end of their study, students are asked to demonstrate knowledge of these ethical issues as they apply them in their senior integrative experiences. COMPETENCE: Consumers of psychological services have the right to expect that the practitioner is competent to provide the services offered. Generally, competence is established through training, experience, supervised practice, or a combination of these activities. Any practitioner should be willing to discuss their competencies with any consumer of services and be ready to make referrals to others when an administration of tests like the MMPI or the Wechsler intelligence scales requires understanding of the intricacies of both administration and interpretation. Graduate course work and many hours of supervised practice are needed to acquire the necessary skills. The practitioner is also obligated to keep skills up to date with formal course work, reading, or other professional development activities. CONFIDENTIALITY: Psychologists and consumers of psychological services are frequently concerned about the issue of who is allowed to see and use information about individuals generated during research, consultation, or therapy. In most circumstances private information must be kept confidential, that is, it is not revealed to others. However, there are important exceptions to this, mandated by state law and court decisions, and it is important to be aware of them. These exceptions tend to concern situations in which information that is normally confidential can be used to prevent harm to another person. For example, if a client describes abusive behavior toward their children, the therapist is mandated to file a report with social services. Clients, themselves, need to be aware of both the requirements and the limits of confidentiality. INFORMED CONSENT: In their roles as researchers, therapists, and consultants, psychologists offer a variety of services. Informed consent is a central principle in these actions. This means that consumers of psychological services have the right to know precisely what services are being offered, what benefits can be expected, and what risks are involved. After being so informed, consumers then have the right to refuse the services or terminate participation. In research, therapy, or other activities accompanied by some identifiable risk, consent needs to be in writing. When individuals, for some reason, can’t give their consent, a surrogate or guardian may be allowed to consent for them. RELATIONSHIPS WITH VULNERABLE INDIVIDUALS: Psychologists frequently interact professionally with clients who are less powerful than themselves because of their age, species, emotional insecurities, intellectual ability, legal status, or other attributes. As a general rule, psychologists are expected to act in the best interests of such individuals, to avoid taking advantage of the vulnerabilities of clients, and to treat animal subjects humanely in accordance with accepted practice. A romantic relationship between a therapist and client is one way that this ethical principle may be violated and is one of the most common causes of lawsuits against therapists. A GENERAL CONCERN FOR ETHICAL PRACTICE: The issues outlined here provide a broad outline of ethical practice in psychology. Specific courses will elaborate on these issues and help you identify situations in which they apply. However, each individual, whether a practitioner or consumer of psychological services, needs to be aware of the role that ethical guidelines play in directing the application of psychology to the problems of the real world. We hope that awareness of specific ethical issues in psychology will broaden your view of the meaning of ethical behavior as it applies to any endeavor. Whether you go into politics, education, business, manufacturing, law, medicine, or any other vocation, you will need to take the time and effort to examine what you are doing in terms of its ethical implications and have the courage to confront unethical behavior. How to cite Ethical Issues in Psychology, Essay examples

Al Futtaim Group Case Study Essay Example For Students

Al Futtaim Group Case Study Essay Al Futtaim Motors INTRODUCTION The UAE is to position itself as a regional focal point for the commercial vehicles industry in the Middle East, which is aiming for more major growth as the market recovers from the effects of the global economic crisis. This is already a thriving business in the Middle East, and all the signs point to a great deal of expansion over the next few years as the market recovers from the economic crisis and more manufacturers start production here. The UAE is at the centre of regional growth in the commercial vehicles sector, largely due to the countrys expanding public transport requirements. An overview of the Automotive Industry in UAE Auto sales in the UAE are expected to rise 5 per cent between 2009 and 2010 as an easing in liquidity conditions boosts confidence in the sector. 1 A general high-level of disposable income and renewed consumer confidence in the UAE on the back of easing liquidity conditions, provides a favorable background for the auto sector in the coming months. Furthermore, plans for a car production plant in the UAE could help initiate a local automotive manufacturing industry. Since the UAE is the fastest growing auto market in the Middle East, the sector is in a position to expand with preliminary plans for a car production plant to help spawn a local auto manufacturing industry already in place. The automotive sector was affected by the financial crisis as banks became more cautious in granting auto loans; but with the UAE accelerating on the path to economic recovery, banks are now being more flexible with auto financing which will no doubt benefit the sector, fuel the demand, and ultimately increase sales. The analysis disclosed that it is increasingly apparent that the UAE automotive market is mature, with vehicle ownership rates of over 540 per 1,000 inhabitants a rate that exceeds most of the developing world. Car dealers in the UAE are optimistic on the outlook for the second half of 2009 and are confident that their sales will grow though at a lower rate, in what seems like a challenging year on the back of the global financial crisis. This is primarily down to an easing in lending conditions with banks loosening their belts and imposing lower rates and more lenient requirements on borrowers. Over 70 per cent of new car purchases are made on credit in the UAE. The combination of relatively high living standards, a growing population in the UAE, as well as a resurgence in oil prices, have been the key driving forces behind the growth in the auto sector in the UAE. Despite an expected slowdown in auto sales this year, the outlook based on resurgence in consumer demand on the back of a pick-up in the global economy is likely to lead to robust growth in 2010 and beyond. Whilst the UAE does not possess a sizable domestic automobile manufacturing capability, its high national wealth has created a niche market for sales of imported vehicles in recent years, and there is a large re-export trade based on the countrys regional status as a key strategic location. Car ownership is expected to rise above 55 per cent this year for the first time in the countrys history. The analysis further revealed that though Abu Dhabi contributes over 55 per cent to overall UAE GDP, its economy is dominated by the energy sector. Thus, it is diversified Dubai that is experiencing the most rapid growth, and it has taken a lead in the auto sector, accounting for nearly 50 per cent of the total vehicle stock. EXECUTIVE SUMMARY Al-Futtaim Motors are the sole distributors for Toyota, Lexus and Hino brands in the UAE. Since the companys inception in 1955 it holds the pre-eminent position of being the largest distributor of automotive products and services in the UAE. In addition, the company holds the distinction of being one of the largest private conglomerates in the gulf region. Al Futtaim Motors represent the HINO brand in the UAE since 1985. Hino Division strives to be the first choice provider of products and services to the road transport industry within the United Arab Emirates by providing outstanding quality in our range of products and services. They are the only recognized and established distributor in the UAE who can boast of offering a complete range of Light, Medium and Heavy duty trucks to suit all logistical requirements. Mission Our mission is to become the chosen destination for consumers, partners and employees. Values-in-action Our ‘values-in-action’ are listening, learning and leading. We listen because what matters for consumers is what matters for our business. We learn because by learning we grow. We lead because by leading we create tomorrow’s success. COMPANY SUMMARY Established in the 1930s as a trading business, Al-Futtaim is one of the most progressive regional business houses headquartered in Dubai, United Arab Emirates. Structured into six divisions; automotive, retail, electronics, engineering and technology, real estate, financial services and general services, Al-Futtaim operates through more than 60 companies and maintains a decentralized approach, giving individual businesses flexibility and versatility to maintain a competitive stance. Products and Services Toyota Toyota cars and 44 vehicles have constantly evolved over the years, and have quite rightly become benchmarks in their respective market segments, setting unrivalled standards in the automobile industry. A name that spells quality and value for money, Toyota enjoys a majority market share in the highly competitive and consumer conscious UAE market. Each one of its wide spectrum of vehicles is a leader in its class and the first choice of discerning consumers. With an exhaustive range of passenger cars that is designed to satisfy every customer and meet every possible budget, Toyota continues to dominate the UAE roads. Be it the revolutionary Echo, sporty xA, reliable Corolla, elegant Camry, the luxurious Avalon, the spacious Innova, the new Yaris Hatchback to the all new Yaris Sedan, each model is a winner in its class. No need to wonder, therefore, why every fourth passenger car in the UAE is a Toyota. For a country that offers a unique off-road experience, Toyota has an impressive line-up of 4 x4s. From the fun machine RAV4, to the affordable Prado, the mighty Landcruiser and the all new Fortuner, Toyota continues to lead the way. And thats not all. Toyotas unmatched range also includes light commercial vehicles such as the all New HILUX pickup cabs, vans like the HIACE, and passenger coaches like the COASTER. Toyota engineers have worked long and hard to make the year all models even better (a difficult job by any standards). The Movement Steel Cam Lock EssayBrand new dealership development in Abu Dhabi had been launched which is just one of many investments they are currently making in order to continue to deliver exemplary customer service to all Toyota drivers in the UAE. Expanding on the expansion plans, New product launches are not only news, Al-Futtaim Motors have been making considerable investment in premises designed to offer to customers the best and most convenient service. Opening of new dealership in Abu Dhabi in the new year with the major Motorworld development in the same city are being constructed over the next two years. And here in Dubai they are making further investment in aftersales facilities. So whilst many say the economic future remains uncertain we, at Al-Futtaim Motors, are confident of a successful 2010. 2009 sales performance Over the past 11 months, 2009 has been a challenging year but sales have now regained a steady pace, with an upward trend in recent months as bank lending and customer confidence have increased. Core vehicles such as the Toyota Camry and Yaris continue to lead their segments with the Camry increasing market share in the large passenger segment. Yaris sales now account for half of all cars sold in the small passenger car segment. In the 44 market, the iconic Land Cruiser continues to significantly dominate the large 44 segment while Toyota monopolises the medium 44 market with the Prado, FJ Cruiser and Fortuner models. We expect Toyotas share of this segment to increase with the recent launch of the fourth generation Land Cruiser Prado, as existing loyal and new customers find the new Land Cruiser Prado offers a perfect blend of on and off-road capability. Motor Show visitors have the chance to test-drive the new Land Cruiser Prado on a urpose built course at the Trade Centre Plaza, outside the Ibis Hotel. Drivers will experience the five speed crawl control on a challenging hill climb and descent and discover the overall vehicle stability through an angled 30 degree side ramp while a series of uneven platforms demonstrate its class-leading wheel articulation. New vehicles unveiled Avid off-road drivers will welcome the news that Al-Futtaim Motors has chosen the Dubai Motor Show to launch new versions of the iconic FJ Cruiser and Land Cruiser models. The FJ Stealth model features a cool matt black exterior, tinted windows roof rails, lights and black alloys. Overall a slick transformation that is as serious about its appearance as its performance. As Land Cruiser enters its 60th year of production in 2010, Al-Futtaim Motors has teamed up with the renowned 4 wheel drive modification specialists Arctic Truck. Arctic Truck has earned its reputation by developing vehicles for the military as well as for expeditions to the harshest places on the planet such as Antarctica and Greenland and has now a modification centre in the UAE where it is developing vehicles to tackle all the Middle East can throw at it! The first result of this partnership is the incredible Land Cruiser Xtreme. The imposing Xtreme benefits from 35 inch wheels and a specialist 40 mm suspension lift and up rated shock absorbers which means it takes the Land Cruisers already legendary off road performance to another level. These modified vehicles provide an enhanced off-road experience coupled with a unique robust styling that is popular with Toyota enthusiasts. Today, Al-Futtaim Motors proudly presents the Middle East debut of Toyotas latest developments in the field of sustainable mobility – the i-REAL and the 1/X. These vehicles highlight our determination to turn our vision for sustainable mobility into a reality, not just a dream car concept. The 1/X (one-tenth) concept completely redefines the meaning of environmental responsibility. The name says it all: a car that weighs a fraction of others in its class today, uses a fraction of the fuel, and produces a fraction of the CO2 emissions. The i-REAL is nearing full utilization giving the opportunity to demonstrate it in action here at the show. Choreographed performances are scheduled for every hour throughout the five day show. The i-REAL, a one-seated, three-wheeled vehicle powered by electricity, can travel up to 30 kilometres on a full battery charge. The vehicle neatly adapts to suit the driving environment transforming from an upright and slow-moving position amongst pedestrians to a lower-angled formation for stable performance at high speeds. These vehicles are particularly pertinent to this years show as Mr Frith joins other industr y experts to discuss sustainable mobility issues in the regions first Sustainable Mobility Forum on day three of the Motor Show. Toyota is in good shape moving forward into 2010. The new editions to the range that the company is displaying for the first time at the show will help them build on position as the UAE number one. Equally important is the investment in the sales and after-sales facilities for our customers. We have a responsibility to our customers to provide them with the best service in the UAE and with our continued support from the Toyota Motor Corporation, we will continue to strive to do so MANAGEMANT Employing in excess of 20, 000 people across the UAE, Bahrain, Kuwait, Qatar, Oman, Egypt, Syria, Pakistan, Singapore and Europe, this approach benefits employees, providing a clearly defined work culture where individuals are empowered with authority and responsibility for their work. The success of Al-Futtaim is attributed to proactively manage change whilst upholding the values of integrity, service and social responsibility. The majority of businesses, built on a portfolio of world leading brands, dominate their sector. Global Learning and Development Manager The demand for employee development with emphasis on personal effectiveness and essential business skills has significantly increased in the Middle East. As a result, we engaged Al-Futtaim Training Centre to support this demand by tilizing their trainer resources to deliver GE programmes across the region. The support of a local training partner has enabled us to deliver considerably more courses on-site in the UAE and Qatar, which has resulted in measurably improved leadership skills and higher employee engagement in the region.

Nurse burnout free essay sample

Windshield Survey Maggie Siler Ferris State University Windshield Survey Community assessment is crucial to planning, implementation, and evaluation of programs to improve the health of a population. A windshield survey is an informal method used by community health nurses to obtain basic knowledge about a given community. It provides a subjective view of the various physical characteristics of a communal area as observed while driving or walking through a neighborhood. Community Community assessment is an essential function of community nursing. Understanding the various types of community will help clarify the process. The first type of community described is a â€Å"geopolitical community† (Harkness DeMarco, 2012, p. 177). It is an aggregate of people living or working in a defined geographic area. The second is â€Å"phenomenological community† (Harkness DeMarco, 2012, p. 177), which is a collection of people sharing common interests, or philosophies and inter/intra personal connections. Borders for this type of community are not as clear as a geopolitical community. We will write a custom essay sample on Nurse burnout or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page A phenomenological community can exist within a geopolitical community. An example of this is the homeless. The third is a broader view, encompassing a society, a nation, or the international community of the world as we know it. Community Health Community health is usually focused on a specific geographic region. In this way, specific epidemiological data can be obtained, and a precise community â€Å"report card† (Harkness DeMarco, 2012, p. 181) can be created. From there specific interventions, including measurable goals can be planned to address specific risks identified in the community. Community as client Community as a client requires collaborative practice among nurses,  epidemiologists, genetic counselors, and social workers (Harkness DeMarco, 2012, p. 180), among others, to achieve health promotion. There are many resources available within our various communities to encourage health. A major nursing role is to assess deficits, and identify community assets for implementation of change to improve community health. Healthy People 2020 Leading Health Indicator A leading health indicator that must continue to be addressed is tobacco abuse in the adult population (U.S. Department of Health and Human Services, 2010, p. 3). Nursing has a great role in creating evidence based change for this indicator. In the authors work setting, nurses can provide education toward secondary or tertiary prevention (Harkness DeMarco, 2012, p. 72) at the point of care for acute cardiac care. Nurses can also become involved in primary prevention by forming collaborative relationships with various community agencies to educate the public about risks and prevention. Nursing’s voice can also be heard through political expression. Membership in professional organizations and exercising our right to vote can also pave the way to primary prevention, and better health for all. Conclusion Nursing’s role in community health is crucial. Important skills are; knowledge of various community types, strong assessment skills, and understanding of health risks and vulnerable populations. Utilization of available resources and working collaboratively with other professionals are steps to improving overall health of the population. Appendix Housing and zoning Homes are mainly detached single family dwellings. They are well maintained. Primary construction materials are brick and board. All are modernized with plumbing and central heat. In town homes have smaller yards than township homes. All are well cared for. Transportation Transportation is mainly by private car. There are many walkers and cyclists observed. There is also a public bus system available that offers a fixed schedule. Roads are in good condition, with main highways readily available  to serve businesses and residents. A health concern is that some of the busier roads are dangerous for walkers and cyclists due to lack of/inadequate sidewalks/crossings. There is a paved recreational trail for public use. Race and ethnicity Mainly Caucasian. There are a few African Americans, and Asians noted. There are no overt indicators of ethnicity observed. A local resident would recognize that many of the nail salons are owned and operated by people of Asian descent. Open space There are many parks and open spaces available. Along the bay front there is a large, well maintained park and public boat launch. The streets are tree lined. There is a lush 60+ acre park with many varieties of trees, and streams including public trails. Many homeless people and teens use this area as a place to drink, which poses a potential health concern for all. The physical grounds for this area were a former state psychiatric hospital, which has been reclaimed from decay. The buildings are gradually being renovated and provide space for businesses, condominiums, low income housing, senior housing, and office space. Service centers The social security and post offices are within walking distance. There is a large, easily accessible hospital, and many physician and dental offices, also within walking distance. There are several parks that are well used and maintained. There is even a dog park where people can take their pets for exercise. It is fenced in and well used. Religion and politics There is religious heterogeneity noted. On one corner there is a large Lutheran church; on another is a Jewish temple. A couple of blocks away a large Catholic church is noted. There are two smaller churches located in the neighborhood. Evidence is observed that they are not used only for Sunday service. There are posters for various community meetings, and shared sponsorship for events such as Safe Harbor, which helps shelter our homeless in the winter. Boundaries The boundaries of this neighborhood are mainly natural. On the east is the Boardman Lake, on the north is Grand Traverse Bay, the west is bordered by highway M 72, and the east is bordered by Airport Road. The unofficial description for this neighborhood is the west side, which includes bits of Old Town Traverse City, and Garfield township. Stores and street people There are several local grocery stores/meat markets that are accessible by car, bicycle, or foot. The flourishing downtown area offers many fine restaurants and bars, as well as specialty stores. Most people observed on the streets are walkers/joggers, and pedestrians making their way to a destination. Children are seen walking to/from school. There are occasional homeless people noted. All are dressed accordingly, except the teens that seem to think shorts are O.K. year round. The only stray animals are the occasional cat. Most dogs are either leashed or escorted by owners. A few people do not feel leashes are necessary. Dog’s that are not leashed in a public setting pose a health hazard. Health and morbidity The most obvious chronic disease conditions are obesity and tobacco abuse. Both of these conditions are serious health hazards. It is not uncommon to observe severely obese individuals/families in this community. A few compound the issue by smoking. Since Michigan banned smoking in restaurants and bars, this phenomena is much less obvious. It is still noticeable when following the car of a smoker, as one can easily smell the tobacco. Many of the homeless observed have mental health issues, as they are often in conflict with local law enforcement. Both our excellent regional referral hospital and the local Veterans Affairs clinic are within walking distance. Commons The major common area for this neighborhood is downtown Traverse City. There are many attractions for all to enjoy. Many interesting specialty stores, coffee shops, theaters, event centers, Micro-breweries, bars and restaurants make the entire downtown area a strong draw for all. Hours are mainly six A.M. to three A.M. Both locals as well as visitors enjoy the downtown and waterfront year round. Signs of decay This neighborhood is very alive and on the way up. Traverse City is a popular place to live and work. The described neighborhood is very desirable for all the reasons described above. Store fronts are occupied and busy, homes and yards are well maintained, and schools/churches are busy and are a vital part of the community. Media The most common media has become the smart phone. People are able to review local news, weather, and sports at a moment’s notice, all while on the go. The local newspaper is still a popular way to stay connected, as there is evidence of many regularly used home delivery tubes. Cable television is also popular for sporting events, as well as news and weather. The only outdoor antennas are satellite dishes.

How to Perfect Your Manuscript Submission Tips from a Publisher

How to Perfect Your Manuscript Submission Tips from a Publisher How to Perfect Your Submission: Tips From a Publisher Last updated: 07/12/2017Scott Pack is Associate Editor at  Unbound, the world's first crowdfunding publisher. He is also co-founder of  Abandoned Bookshop, an ebook imprint that publishes neglected and forgotten classics. On Reedsy he offers editorial services including developmental and structural edits, editorial reviews, critiques of query letters and submission packages as well as author mentoring. In this post, he'll share his top tips on submitting a manuscript to publishers.As a publisher, I receive a hell of a lot of submissions. That probably doesn't surprise you. What may surprise you is that around 50% of the authors who send their manuscripts to me make simple errors that drastically reduce their chances of being published. How to Perfect Your Submission  is available as an ebook from  Amazon UK,  Amazon US and all other Amazon sites. To collaborate with Scott on your next manuscript, head over to his Reedsy profile page.What has been your approach to submitting manuscripts to publishers in the past? What has the response been? Share your thoughts and experiences in the comments below.

Economy and Infrastructure Sector Research Paper

Economy and Infrastructure Sector - Research Paper Example The hosts of regulatory bodies like Security Exchange Commission, Chicago Board of Trade Futures, Federal Trade Commission (FTC), The New York Stock Exchange, Commodity Futures Trading Commission (CFTC), and many others are part of the policy environment, which is responsible in allowing, regulating, and settling various financial transactions, without which we cannot think of existence of any present-day business activities. Importance of business and financial infrastructure can be gauged from the fact that federal government has identified the financial sector as part of its critical infrastructure protection (CIP) efforts. Numerous arrangements help protect customers as well as institutions. The depositors are protected by Federal Deposit Insurance Corporation (FDIC) in the event of a severe liquidity crisis or due to the failure of a bank. Government Emergency Telecommunications Service (GETS) is available to all institutions during disruption of the primary communication links. It is possible that we may encounter totally unknown calamity whether manmade or natural of totally different dimensions and depth and then it will be a real litmus test for all our thought process and strategic preparedness and final assessment from the fact that how we come out of it unscathed. The economy of any country rests and thrives on its infrastructure setup. Finance and business infrastructures are the primary necessities through that economy of the country throbs and elevate to the new levels in terms of Gross Domestic Product of the country. When the  U.S. was under the grip of great depression during the thirties and unemployment was rampant, then the new president-elect Franklin D. Roosevelt spearheaded the country through a host of infrastructure projects in terms of roads and buildings, bridges and hydroelectric dams, electrification and irrigation projects. This helped reduce the high unemployment rate and increased business activities manifold. After the necessary pause during the World War II, activities again got momentum to create large-scale interstate highways, air and sea ports including many housing projects in private sectors.

Asian Population-reaction paper Essay Example | Topics and Well Written Essays - 250 words

Asian Population-reaction paper - Essay Example Most Japanese sculptures consist of images of Buddha. Japanese women have a unique mode of dressing, mostly referred to as â€Å"Kimono† Married women dress differently from the unmarried women. Dressing code is associated with the place of woman in the society. A Japanese woman is expected to be respectful and always abide by his husbands demands. Most Japanese women were treated unequally until the end of World War II. Most Japanese gender roles have changed with many adopting the western cultures. However, the traditional norms still expect the woman to respect the man and hence follow what his husband says. Japanese people have a unique diet. Their diet is mostly composed of rice (Gohan) miso soup, meat or fish and pickled vegetables. Japanese cuisine is made up of light foods that are associated with their longevity. Most of their food practices are also related to their way of life (Kubota, 2014). When dealing with this kind of population, there are many things that I would do differently. I would respect their religion and emphasize on the need for moral ethics as it is also inscribed in their teachings. I would encourage the young people to adopt good living lifestyles as it is the typical segment in most religion. I would also respect women’s opinion and help champion for their rights. I would adopt their feeding habits as it focuses on good health. I would also provide them with alternative light foodstuff that also emphasizes on good health. I would join their martial art school so as to learn their culture very

Effect of Immigration on New York City Research Paper

Effect of Immigration on New York City - Research Paper Example Writing about New York City's population, Nathan Glazer noted, "If the United States remains the permanently unfinished country, to an even greater degree the same is true for New York City" (Vecoli, 567). Various reports show that immigration continues to shape the city. Immigrant flows are at an all time high since the peaks at the turn of the century. Immigration to the city in the 1990-2000 periods stood at approx 13,000 annually, a 32 percent increase over the average of 86,000 in the 1980s. (Lobo, 12) This growth mirrored the increasing flow of immigrants to the country as a whole; as a result, immigrants to the city constituted nearly 15 percent of all immigrants to the U.S. in both the 1980s and 2000s. (Martin, 02) This article examines the nature of these recent immigrant flows and their impact on the city's population. Traditionally, immigrants to the city have been disproportionately from the Caribbean and South America relative to the nation, which has been more likely to get immigrants from Asia and Mexico. The Caribbean comprised 33 percent of the flow of immigrants to the city, but only 12 percent of the flow to the nation in the 2005-2009 periods. ... Likewise, Asians were 26 percent of the city's flow but comprised 42 percent of entering immigrants to the nation. (Martin, 5) The 2000s marked resurgence in European immigration to New York City, and a decline in the share of Caribbean flows. Immigration from Europe stood at 22 percent, more than twice the level of 9 percent in the 1990s. (Vecoli, 562) Caribbean immigration, which stood at 40 percent of the total in the 1990s, dropped 7 points in the 2000s. However, the share of the Hispanic Caribbean (primarily the Dominican Republic) actually increased while there was a decline in flows from non-Hispanic Caribbean nations such as Jamaica, Haiti, and Barbados. Flows from Guyana, an English-speaking South American nation with a heavy Caribbean influence, also declined. The number of African immigrants to the city, while small, has been increasing steadily over the past three decades and comprised just over two percent of entering immigrants. The reason that immigrants are able to find jobs in the New York City and put a lot of people out of work is because they often take the low-paying jobs that most Americans don't want to do. Even though a lot of people may not like immigrants because they are putting them out of jobs, immigrants in this economy today are helping to keep inflation low, improve housing values, and benefit taxpayers (Martin, par. 12). In other words, immigration helps provide an increase to the U.S. economy. The only people that are really being hurt right now by immigrants are those people without high school degrees (Gelfand and Yee, par. 10). Every year they fight against immigrants for jobs and their wages just seem to keep getting lower. Immigrants who see their relatives and friends leading a better life

Steven Spielberg, film analysis

Steven Spielberg, film analysis Steven Spielberg is a film director who has had a long career of about four decades. He has given the film industry some of the best films of many themes and genres. However, his filming style conveys his absolute regard towards action and adventure. His career gives us films that consist of action and adventure in different plots and a variety of stories. His concept of adventure films were archetypes of the blockbuster filmmaking in modern Hollywood. His essence of adventure has made him one of the most influential directors in the film industry. In the years of his career, he has won many awards and made his way towards fame and success. His most famous films that became record breaking are Jaws, E.T and Jurassic Park. Each of these was made under his original filmmaking style which portrayed action and adventure. They are known to be the best films in the history of cinema and were the highest grossing films of that time. The themes of these films revolved around science fiction but were directed using the best techniques to display pure action (Jackson 234). However, Steven Spielberg has achieved much of his success not only through his filming style and techniques, but his themes. Many recurring themes have been observed in his films. The theme in most of his films talks about ordinary people who discover extraordinary beings or circumstances. At many times during his interviews, Spielberg has admitted his imagination and interest that goes beyond the ordinary means of life. He says that his belief in the extra terrestrial surroundings is shown in the themes of the films he make. His films have been influenced by his fathers interests that he adopted while he was a child. His father was a science fiction fan and thus Spielberg was inspired by the concepts. He said he felt like an alien throughout his childhood and that is how the interest of talking and filming about aliens came to his career. This genuine interest was portrayed through his unique style of directing his films with action and adventure surrounding the plot. As he focused on the lives of the ordinary people, majority of his films displayed the family theme. His family themes were enlightened with the sense of faith and wonder. This is shown in his works such as E.T and Close Encounters of the Third Kind. These themes have been displayed using the specific technique of using low height camera tracking shots that eventually became Spielbergs trademark. He has used this technique in films that include children, for which it looks apparent, and also for films such as The Terminal, Saving Private Ryan and Munich. This kind of a shot is utilized very evidently in his films especially in Jaws where the low angle is used to show someone swimming (Gordon 93). More towards the family theme, parent child relationships are most persistently shown in Spielbergs films. His family theme focuses on ordinary family people, tension in relationships between parent and child, the entering of children in old age, and ignorance of parents etc. In his film Hook, the father is depicted as a workaholic parent with no time for his children, and throughout the film he strives to regain the respect and love of his children. The absence of the childs father in E.T is another example of this theme. In fact, it is evident that this theme is most closest to Spielbergs life since he belonged to a broken family where his parents were divorced. Throughout his childhood, he was deeply affected by the divorce and felt the absence of his father greatly. However, through the theme he has earned his place as the most influential director of all time (Edge 102). Spielberg has used these themes to apply his techniques of using the camera. These ordinary people and sentimental topics have been iced with adventurous scenes and plots. Action has also been his style for long until he turned 40 and decided not to do action movies anymore. His major career breakthrough was because of his action movies and touchy themes. He has continues to inspire and impress his fans. Sharks, dinosaurs and aliens have been some of the best pictured films including science fiction, action, adventure and a family theme. His films depict his imagination and life as a child with his father and later the absence of his father. Some of the technical details added to his films are the camera shots he chooses. Many of them have become his trademark and notable in his most famous films. He uses the camera to display his best shots. His over the shoulder shots, track in shots and sideways tracking shots are used more often. He has a specific style of shooting action and adventure. Graphics and sound effects are used side by side to complement his themes. His films also include violence as part of the action involved. He creates unthinkable climax scenes for the films using visual effects for example groundbreaking in A.I Artificial Intelligence (Morris 67). In E.T, the story revolves around a child who befriends an alien. The child in the film does not have a father and he is a lonely child. His innocence turned into maturity is shown in the film. The alien he befriends has been left out from a UFO that landed on the ground. The camera shots and visual effects have been used to show the UFO landing on the ground. Furthermore, the adventurous story of the boy and the alien comes to the point where the boy has to save the alien from people trying to catch him for other purposes. The story shows how the child protects and sends back the alien to his planet. The film is about scientific fiction yet it became one of the highest grossing films. When it is about Spielbergs concept of action and adventure, Jaws is the best film one could think of. It was shot using many perspectives but Spielberg managed to successfully create a masterpiece. The film was inspired by the bestselling novel of the same name. The story revolves around a roaring shark and scenes underwater. The exceptions in the film are that related to the family theme. Brody in the film is a family committed man. The main focus of the film remains to be the shark and the adventurous journey of the beachgoers to whom the man-eating shark attacks. Jurassic park is also a science fiction film which features dinosaurs. Spielberg has presented the theme with extraordinary filming techniques and shots. The storyline and the adventure of the journey, the surrounding and the imagination are outstanding. Spielberg has been able to successfully use graphics and visual effects to show the thriller on screen. It is the best example of Spielbergs style of direction and action. Spielberg has given his best through his films. He has proved to be one of the best directors in the history of cinema. His imagination, interests and thoughts have been accumulated together in various films. They have won the hearts of many and received praise worldwide. He has also been the winner of many awards for his films. His movies showed new style of action and adventure where there are twists and turns, relationships, extra terrestrial life, and many other effects that appeal to the viewer. Spielberg has reached new heights in his career because of his talent and ability to depict the fictitious stories into touchy sentimental stories maintaining the level of action and adventure. Work Cited Gordon Andrew. Empire of Dreams: The Science Fiction and Fantasy Films of Steven Spielberg. USA: Rowman Littlefield, 2008 Jackson Kathi. Steven Spielberg: A Biography. USA: Greenwood Publishing Group, 2007 16 Edge Laura. Steven Spielberg: Director of Blockbuster Films. USA: Enslow Publishers, Inc., 2008 Morris Nigel. The Cinema of Steven Spielberg: Empire of Light. India: Wallflower Press, 2007

Appalachian Poverty Essay -- Poverty in America

Appalachian Poverty Poverty is a global problem, and it has existed from the beginning of civilization. Hunger, homelessness, and lack of health care are major aspects of this world-wide dilemma. Many countries are in complete poverty and a majority are third-world countries. Within the United States of America, a land of plenty, there are also pockets of extreme poverty. Governments around the world are trying to solve this huge problem. Third world poverty and Appalachian poverty, which occurred in the United States of America, have developed for various reasons, and these situations have led to a great deal of problems. Throughout the world, poverty has plagued all countries. In smaller, under-developed countries many people die from starvation. These countries can not afford to support their citizens. Due to their financial problems, the people lack proper shelter and clothing to keep themselves warm during cold months. Since they lack adequate shelter and clothing, diseases occur all over. These diseases develop a lot easier with poor nutrition. Once again with more financial problems, health care is limited to none. Lawrence Senesh, the contributor of "Poverty as a Social Problem" from World Book, says poverty is usually caused by the difficulty in holding and even getting a job(650). Ability, education, and skills help determine the kind of job an individual gets (650). Horten 2 Everyone does not have the same physical abilities and mental abilities. Poor health and abilities prevent some people from holding a job. Through science people have been able to hold onto jobs a lot easier (650). It has increased the need for professional workers and lowered the demand for the unskilled (650). So, the people with higher education will get paid a higher income, and people with lower education will get paid a lower income. Changes in economic slumps can often bring poverty. When businesses drop off and production declines people lose jobs without warning (650). Poverty is also caused by social conditions, such as racial discrimination (Blacks, Asians, and Mexicans) (650). Whites are usually the ones who do the discriminating (650). There are a variety of third-world countries in the world. A third world country is a country that is economically depressed and continues to grieve. Examples of third wor... ...achia." U.S. News and World Report 6 May 1996 : 62-63. Ralston, Jeannie. "Bark grinders and fly minders tell a tale of Appalachia." Smithsonian February 1996: 44-53. Ralston, Jeannie. "In the Heart of Appalachia." National Geographic February 1993: 112. Senesh Lawerence. "Poverty as a Social Problem." World Book 1977: 650-650a. Winerip, Michael. "What's a nice Jewish lawyer like John Rosenberg doing in Appalachia?" New York Times Magazine 29 June 1997 :25-27. ii Appalachian Poverty Thesis statement: Third world poverty and Appalachian poverty, which occurred in the United States of America, have come about for various reasons, and these situations have led to a great deal of problems. I. World-Wide poverty A. Third world poverty 1. Lack of Social Security 2. Lack of nutrition 3. Lack of financial stability B. First world poverty 1. New York 2. West Virginia II. United States of America poverty A. Cause of poverty 1. Unemployment 2. Racial dicrimination B. Effects of poverty 1. National shame iii 2. More poverty C. Resolution to poverty 1. Improve education 2. Improve technology

Aerial War Strategies Essay

There are two things that we first have to clarify and establish before we dig into the different warfare doctrines of the four subjects. First Mahan and Corbett were dominant personalities in the field of naval warfare whose doctrines diverge in some while contradict in most areas. Secondly we need make it clear that Douhet and Mitchell were theorists of aerial warfare strategies whose doctrines, like Mahan and Corbett have been largely recognized by experts in their respective fields. In this paper we will be evaluating their basic doctrines and theories and then would compare and contrasts those ideas in order for us to come up with a well-established, unbiased conclusion of who among them were considered original thinkers. This method would also allow us to have the necessary evaluation of their doctrines which may support our conclusion on who had presented their cases in the most objective manner. In order to do this, we have to evaluate how the authors Jablonsky and Paret presented their cases and then out of these would draw the conclusion on whose case have been presented objectively. Jablonsky sees several similarities as well as disagreements in the theories of Mahan and Corbett in terms of naval war tactics. According to Jablonsky, Mahan’s naval theory centers on the political-economic argument for sea power1. On the other hand, he summarizes the idea of Corbett by stating that he had linked naval military tactics with that of diplomacy and economic elements of strategy. For Jablonsky, Mahan’s scope of presenting his case is far narrower in comparison with that of Corbett’s. Based on Mahan’s The Influence of Sea Power upon History (1660-1783), which was written in 1890, the author concentrated on defending his case on the national naval forces on which a sound decision of battlefield strategies should be based on. Mahan contends that victory is all about sinking the other fleet. In order to do this, decision-makers has to understand, Mahan stressed, that diplomacy has to be an integral part of the naval operations. His presentation of his theories was primarily based on the British history of fighting their trade battles, of which Britain was considered of great strength in sea power during the eighteenth and nineteenth century. His argument was that, British adversaries failed in their own battles because they failed to appreciate the necessity of sea power2. Mahan’s presentation of his argument is therefore historical which means that he made his case by presenting historical facts and have such events analyzed according to his propositions. His book was not only a history of the naval battles which had taken place in the period; it also drew lessons on why the victor was successful, based on the overall strategy of the governments involved. According to Paret, Mahan was well-established as an evangelist of sea power3. The integration of commerce in Mahan’s theory comes in aspect of assessing that targeting the enemy’s fleet by one’s fleet is one sure way of protecting a nation’s commercial advantage4. But here, we can draw some other ideas that may have been implied in Mahan’s theory. For example, gaining naval advantage over the enemy is not just for the sole purpose of protecting the naval commercial economy of the nation. Taken in a different perspective, naval strategies and commerce indeed come hand in hand in order that both may survive and eventually gain their edge over the enemies. To make it clear, it is in naval commercial activities (naval trade) that a nation gets much money to sustain its economy. Trade activities take place through the sea and therefore it is largely important that a country should be able to protect its sea territories. On the other hand, it is in a nation’s economic stand that would define the quality and quantity of military resources that it would provide for its naval protection. It is undeniably clear that naval technologies should be kept updated along with the strategies involved in order to win a battle. Mahan’s thesis was that commerce was fundamental to maritime power, and that the best way to threaten and/or defend it was to engage the enemy’s most powerful forces in decisive battle. He also maintains that the control of maritime commerce through command of the sea was the fundamental function of the navies. Jablonsky could be right in claiming that Corbett’s scope of sea power is broader with that of Mahan. This is primarily because Corbett focused not on great naval battles but on the use of sea power in a larger context. The context of his theory centers on strategy suited to a maritime power using amphibious warfare that is directed towards the enemies’ delicate peripheries4. Corbett largely presented this strategy in his book England in the Seven Year’s War. Like Mahan, Corbett presented his case using historical battle events and this time he used England’s. Although both are advocates of gaining sea power to gain victory, Corbett’s strategy was more of a defensive style rather than offensive as advocated by Mahan. Another notable difference with that of Mahan is that Corbett recognizes the limitations of naval power and so his argument was that there should be a well-coordinated land and naval strategies, rather than independent naval action, in order to gain the edge over the enemies. His concept of naval war strategies was later known as limited war theory which assessed that there exists a dynamic relationship between offense and defense at sea. Corbett in Britain’s traditional way of war adapted this concept. Like Mahan, Corbett believes that commerce was the primary driving force of the Anglo-Spanish war although there was also recognition of other factors such as religious and political matters. He explained that it was primarily the desire of the British for market expansion that King Philip II could not ignore in resolving problems in his territories (now Belgium and Holland). Because of the trade expansion, Spain’s income derived from America was severely affected and which then ignited the war. Corbett could then be right by concluding that commerce was the main reason why Spain went into war with England. In Corbett’s analysis, the war was initially provoked by the decree issued by the Spanish government which prevented American colonies to trade with English ships. Based on this event, Corbett got its point taken: Britain’s Maritime Strategy was based on commerce. This was shown in his complete discussion of the step by step actions taken by both warring parties and Corbett stressed that Spain indeed wanted to control England for the purpose of using the English Navy. In fact, Spain even came to the point of arranging the marriage of King Charles V’s son Philip with England’s Mary Tudor. Although religious factors, as mentioned earlier were part of the igniters of the Anglo-Spanish war, it was England’s increase in commercial shipping that strengthened their Maritime Power against Spain. In his book Drake’s Successors, Corbett stressed that the maritime strategy of England evolved from initially of commercial purposes to an accepted, well-established national method of England’s display of power. Jablonsky said that this particular book had clearly established Corbett as an independent maritime thinker and demonstrated through historical study, the limitations of maritime power. In this book, Corbett concluded that military and maritime strategies were interconnected. Since England’s tradition was a government-controlled navy, Corbett views its maritime strategy as a combination of the political with the military and required great insight. It is this aspect of Corbett’s theory that reveals his resemblance with the idea of Clausewitz. Finally in his book entitled England and the Seven Years War, Corbett confirmed his argument that although sea battles are the goal of a fleet, these battles must be sought and obtained by the fleet’s â€Å"interference with the enemy’s military and diplomatic arrangements. † Corbett cited France’ establishment of strong sea communications that is well-placed in the Straits and its Mediterranean Frontier and that without it, everything would be useless as defense strategies. While Mahan and Corbett seem to have succeeded in defending their claim of winning the war by strengthening a nation’s sea power, Guilio Douhet and Billy Mitchell have their completely different stand for advocating air power. Guiio Douhet was an Italian military officer who was known to have taken an active part in the Libyan campaign in Tripoli in 1911 to 1912. Douhet was famous for ardently supporting strategic bombing concept and the military superiority of air power over other forms of warfare. His name was also aired during WWI for organizing Italy’s bombing campaign. Douhet’s ideas however were not immediately accepted by his own country. In fact, he was even jailed after a court martial for having been an open critic of the aerial weakness of his nation. It was until the Italians were defeated by the Australian Air Force at Capoetto that Italian Air Force was able to confirm that Douhet was right. According to Douhet, command of air should be the first objective during war and having achieved it, subsequent bombing of industrialized and population centers would be so disruptive and destructive that the enemy would be forced to sue for peace. Using this argument, one may even see Douhet as a man who does not aim to win the war in the name of peace but of complete destruction of the enemy. Unlike Corbett, Douhet maintains that control of the air followed by strategic bombing could win a war independent of land and sea power. Having stated his case well enough, Douhet was regarded as the father of air power. After having been recalled and promoted to Brigadier General’s rank in 1921, Douhet was appointed by Benito Mussolini as the head of the aviation program of his country in 1922. It was also in 1921 that his book entitled Command of the Air was first published. His strategies was also proven to be effective not only by Italian Air Force but also served as basis for the development of aerial strategies of other countries like Britain and the United States. It was this influence and recognition that gave way to the birth of another air power advocate, the American Billy Mitchell. Mitchell was not however an early advocate of air power because he was originally enlisted and assigned in the Army General Staff after gaining outstanding war records during Philippines and Alaska tours. He even went through private flying lessons in 1916 before he was sent to France as part of the American contingent. Even then, Mitchell’s interest in air force strategies led him to be the top US airman at the end of the WWI. Like Douhet, Mitchell did not make it through full recognition of his theories that easy. Like Douhet, he was an open critic of the war and navy departments of his country especially on the grounds that the people concerned do not see the possibility of winning the war by mere dependence on air power. Also like Douhet, Mitchell later proved his critics wrong and his theories undoubtedly efficient. Unlike Mahan and Corbett, Mitchell argued that the best way to defend the US coasts from warship attacks is to strengthen its air power. The critics were doubtful of the possibility that an aircraft can sink one battleship. To prove his case, Mitchell agreed to have his theories be evaluated through a live test. Around June or July of 1921, live tests were conducted using Mitchell’s theories and this event successfully allowed air bombers to sink three captured German vessels including a USS Alabama during the first trial. On the next trial, they were able to sink another two obsolete US vessels. Despite these trial successes, Mitchell’s critics were not completely convinced and so he forced to make his stand be known to the public. For that reason, he was tried in the court martial, found guilty for the violation of the 96th articles of war in December 1925 and was suspended for five years. Mitchell however decided to resign in 1926. The Pearl Harbor bombing was probably the most prominent event that confirmed the accuracy of Mitchell’s theories. Like the prophet Muhammad who foretold the Middle East war crisis, Mitchell had his own prophecy of the Pacific War as early as 1924. Through a formal report submitted after a trip in Japan, Mitchell estimated that Japan would attack by air and sea on Pearl Harbor from Hawaii at 7:30am of December 7. Mitchell added that there would be an accompanying aerial attack on the Philippines by 10:40am on the same day. The horrifying actual scenario was that the Pearl Harbor attack happened at 7:55am (Hawaii), which Mitchell was only off by 25minutes. The actual attack in the Philippines occurred on 12:45pm and Mitchell slightly miscalculated by only two hours. It was too late to commend Mitchell for the possible counter attack by the US military forces should they considered Mitchell’s. Should the Pearl Harbor have been prevented, the United States would not have desperately considered nuclear bombing of Hiroshima and Nagasaki just to pacify Japan. Should Mitchell’s theories have been at least studied from the time it was submitted, it should have saved millions of Japanese lives and should delayed the birth of nuclear power for war purposes. Although Paret and Jablonsky considered Douhet as an original thinker in comparison with Mitchell, it was in the latter’s time that such aerial strategies have been delicately needed. Like Douhet, Mitchell insists that the potency of air power in any future conflict and that air power would be the most decisive element in any future conflict. Unlike any other war strategy advocates, Mitchell believed that strategic bombing could on its own defeat the enemy5. Mitchell as I personally see it was not in anyway a prophet for foretelling the details of the Pearl Harbor attack. His prophecy could not be merely based on a rough guessing of events that is going to take place because the actual report he submitted to the authorities was about two decades early and even the most intelligent person in the world cannot make such a wild guess. Mitchell got it almost one hundred percent accurate because he has his sound basis for studying the possibilities and he probably have gathered and analyzed enough data for him to come up with his report. His edge with other intelligent personalities in the field of warfare is that Mitchell had his mind wide open to war possibilities and that open mind enabled him to grab the opportunity to take the pieces of the puzzle together. The problem with his critics was that they seem to have taken things personally against Mitchell and so they were not able to comprehend the truth behind his theories and the wide possibilities of its efficient application to American aerial war strategies. It was just being sad that once in the histories of Italian and American nations, it took Douhet and Mitchell to be jailed first before they have proven their cases right. Put in another way, Italy and America caused millions of lives and vast amount of properties to be destroyed first before they were able to accept that they have to accept their weaknesses in their warfare strategies and be able to finally realize that they have people in their own nations that can save their future. Upon evaluation of Jablonsky and Paret’s presentation and critical review of the theories of the four authors, this paper argues that Paret have been more objective than Jablonsky in the sense that Paret’s was more of presenting their ideas. His presentation was backed up with seem to be more factual personal backgrounds of the theories especially their experiences that would relate and somehow gave the theorists the capacity to make their own arguments. Although Jablonsky have also presented the theorists’ ideas by basing on the books written by them, this paper sees that Jablonsky’s method of comparison have drawn some fine lines of advocating one over the others.

steps of problem solving essays

steps of problem solving essays Like most people I have problems, but like some of those people running away from the problem is not an option. Sometimes thinking of a solution thoroughly isnt always the first thing on my mind. Thinking back on my past problems I found that sometimes thinking of a solution thoroughly was the only thing on my mind On September 18, 2000 I started to take a psychology course provided by the BMCC-College Now program. On Monday October 8, 2000 I went on a job interview at Citigate Dewe Rogerson. On Tuesday October 9, 2000 I was given the opportunity to play girls softball for my school. On Wednesday October 10, 2000 I got a phone call asking me when would be available to start at the prestigious company. My reply was right away. Thats where the conflict began. I decided to set my priorities straight and categorize my options from most to least important. The job came first only because I really needed the money. Next came the college course because its free and Ive already invested my time into it. Finally came softball something I always wanted to do, but just never had the time. I narrowed it down to discontinue either softball or the college course. I then arranged every possible solution with every possible consequence. If I stop taking the college course then Ill get a full advantage of year round practice before the actual games begin. If I continue the college course I have the chance of going to college with a couple of credits. After some thought I discussed my dilema over with my cousin and he sort of shed some light on my situation. He reminded me that I was a senior and that this year should be one that I would want to remember for a long time. He told me that I would never get the opportunity to have another senior year in which I can play softball in highschool. Eureka! Taking consideration to what my cousin said I decided to continue taking the college course mean...

Market Analysis for the Camel Lounge

Market Analysis for the Camel Lounge Outline Market Analysis Market attractiveness Size Relative market share Growth rate and growth prospects Factors affecting sales levels Market opportunities Competitive analysis Potential entrants Barriers to entry Substitutes Distribution system Bargaining power of suppliers Bargaining power of customers Key success factors Market trends and future Market Analysis Market Attractiveness Camel Lounge is the first cafà © to serve authentic Egyptian food and provide customers with exquisite Middle-Eastern experience, implying that it will have a larger market size, more opportunities to sell its products, and a higher potential for profitability even at a lower profit margin. Its relative market share for Egyptian food is large as it has not been saturated, but management should consider the fact that other fast food joints and hotels in the area may start fighting for the same sales by providing targeted products and experiences to customers, hence lowering mark et share and profit margins.Advertising We will write a custom essay sample on Market Analysis for the Camel Lounge specifically for you for only $16.05 $11/page Learn More Camel Lounge has the capacity to achieve faster growth in its market share due to its low pricing strategy compared to other competitors, and also due to the fact that the Middle-Eastern population of Cape Breton University is quite large. New market opportunities are likely to present when the new language school at Glace Bay becomes fully operational. Overall, the growth prospects for Camel Lounge are high due to a growing market for Middle-Eastern cuisine in its operational base. Factors Affecting Sales Levels The sales levels for Camel Lounge will conceivably be affected by existing competition, customer demand for Egyptian food choices, seasonal effect of foreign students who tend to leave Cape Breton in the summer, low pricing strategy adopted by management, product value, and adve rtising efforts. Market Opportunities Camel Lounge aims to exploit the opportunities to serve customers with authentic Egyptian cuisine and cultural experiences as its main points of differentiation from existing competitors. Competitive Analysis There exists a high probability for potential entrants into the market to capitalize on the growing market for Middle-Eastern cuisine in the area. This implies that Camel Lounge must develop and execute strategies aimed at achieving customer satisfaction and repeat intentions. In barriers to entry, the management of Carmel Lounge needs to understand that other established competitors such as McDonalds may take advantage of their economies of scale to penetrate the market and cut down the market size and profit margins. Additionally, government regulations in Canada are favorable to new entrants, implying that the market is open to competitors. In substitutes, Carmel Lounge targets locals and international students/visitors with a high affin ity for Egyptian cuisine, implying that it has differentiated its product and service offerings. However, there is a high probability for substitutes penetrating the market due to the fact that food items are highly substitutable.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Carmel Lounge employs a direct distribution channel for its products and services for consumption by customers, meaning that it may benefit in competitive efficiencies and earn more in profits as no payments are made to intermediaries. The bargaining power of suppliers is relatively low owing to the fact that many of the raw materials used to make Egyptian cuisines are available locally and therefore may be sourced from many suppliers. However, the bargaining power of customers is relatively high due to the availability of alternatives and elevated capacity to use online resources to gain information about other products/services offered by competitors. Key Success Factors Within the next two years, Carmel Lounge aims to increase sales volumes by 50%, achieve customer satisfaction and repeat intentions of 80%, expand its market share by attracting new customers and opening up 2 other outlets, and minimize employee turnover to at least 5%. Market Trends Future The growth prospects for Camel Lounge are high due to a growing market for Middle-Eastern cuisine in its operational base. However, future marketing trends for Camel Lounge will be impacted by shifts in customer needs and behavior, shifts in customers’ perception of value for money, trends in pricing drivers for the food industry, and change and evolution of the food industry in the area in terms of new entrants and competition.

Electronic Medical records Assignment Example | Topics and Well Written Essays - 1250 words

Electronic Medical records - Assignment Example The present study would focus on the electronic medical records are computerized records. They are introduced in the medical world to replace the tedious paper based records. Paper based mode of recording is the most used by many hospitals. Most medical practitioners find it cheap and easy to use this method. Regardless of the cost, paper based records, require a lot of storage space unlike computerized records that only take the space of a hard disk or any other storage device. Electronic media records can be easily located in case of reference according to HIMSS. This is quite not the case with paper-based records where a lot of room is required to store up the paper work. Trying to locate paper-based records is time consuming and at times results to inaccurate information or lack of it generally. Electronic Media Records are known to be cost effective, thus improving the quality of service, cost and general wellbeing of the patients in the long run. This eventually leads to a redu ction in the cost of hospitalization for patients and improves the overall safety of the patient. Betsy Johnson Regional Hospital’s aim behind the institution of the EMR was to improve efficiency in record keeping, operations and patient care. The successful implementation of a project depends largely on its planning and efficiency of the project team as noted by HIMSS. According to the General Manager of the hospital, it was important for the hospital to roll out a planning development strategy on the implementation of the Electronic Media Records. ... Resources for and Constraints to the Implementation of the EMR System Estimating the cost of a project is important if the same has to be successfully implemented according to Whitehead (2003). This was the greatest determinant as to whether the EMR system would be successfully implemented. The hospital organized its board members and come up with a reliable source of funds for the implementation of the EMR. Fortunately, the hospital had most of the required resources in terms of funds, skilled personnel, Internet connectivity, and a well networked set of computers. The main constraint was that the hospital needed better firewall software considering the need to protect personal and confidential records from illegal intrusion and hacking. The hospital also needed an effective EMR software. It was noted that for the effective functioning of the system, a more powerful server would be needed together with more powerful network devices. One main issue that relates to the application of the EMS in hospitals is privacy. Indeed the issue of patient privacy is as weight an issue as patient autonomy. Considering that the EMS makes part of patients’ records accessible to over 500,000 payers, care providers, insurance firms and other organizations, the project team working with the hospital’s management had to establish a privacy policy to be applied by the hospital in handling patient records. This would ensure that chances of privacy infringement were as much as possible minimized. Impact of the Technology According to the general manager of the hospital, the institution would expect a lower mortality rate due to cut down on medication errors with the implementation of the electronic media records system. The hospital also expected to save close to one

Concert Review Essay Example | Topics and Well Written Essays - 1000 words

Concert Review - Essay Example With her live performance of Are You Alright?, Mama You Sweet, Unsuffer Me, Learning How To Live, Come On, Wrap My Head Around That, and Fancy Funeral, I could essentially point out suitable comparisons with Kath Bloom, Carole King, Courtney Love, and Kenia somewhere along the quality, tempo, and Lucinda's way with her vocals. Coming from a background chiefly resigned with rhythm and blues, punk, and some influence of modern jazz, at first it seemed like I was drawing a blank and couldn't grasp or make sense of the objective and persuasion that go with her type of music. Eventually, as I got myself to sincerely pay attention to the substance and its rhythm, I began to feel psychologically seduced to perceive how sensible it could get in relation to my own genre and environment of artistic inclinations. In the middle of the concert, I could say that I had yielded to an 'acquired taste' of her rare lyrical creation with which to ride along spontaneously. For a moment, while getting mod erately moved at my seat some five meters from the overwhelmed stage, I was seriously enamored to anticipate every detail following the course of Williams' singing â€Å"Unsuffer Me.† The justice done to this song conspicuously surpassed critical expectations based upon the delighted response I and the rest of the audience could not help expressing as if we were suddenly struck by an excruciating but meaningful realization of life. To me, it mostly came as a surprising attempt of reconstructing creativity with literary ballad that makes one suppose it can be patterned from the style in Annie Lennox, Dido or Alanis Morissette's music to converge with an amount of solemnity Sarah Maclachlan is known for. Through her genius instrumental arrangement and choice of words and theme altogether, Lucinda managed to take me to the track of recognizing poetry in the social dimension of the song's content beyond rhythmic exertion. The figurative aspect of â€Å"Unsuffer Me† is some thing that can be attributed to Bob Dylan's rhetoric technique of putting across a warm and thoughtful mood with a mildly outrageous sentimental effect. In the majority of the aforementioned pieces played, there had been mixtures of country rock, ballad, and blues which sounded modern enough for perhaps a fraction of diverse culture in this age yet I feel they possess certain elements that are key to paying respect to the classical worth of their roots. L. Williams only had a few words to speak in between performances and her introduction of each song was so reserved that it was adequately justified by her light yet intellectually aggressive performance. As she strove to fulfill the concert's aim of marketing the essence of West, it makes me wonder who among the contemporary artists under her category and influence would carry on the legacy or be challenged to at least enhance potentials by innovating to achieve the level of significance and quality Lucinda devotes for her compositi on to deserve as she sees fit. Hers is a kind of music which, in my understanding, does not instantly conform to being released without attaining the intended refinement of every consideration by the musician-artist. Williams' original composition in her West album I think is

Inancial assessment of Cathay Pacific Essay Example | Topics and Well Written Essays - 3000 words

Inancial assessment of Cathay Pacific - Essay Example al, 2008). It has also been apparently observed that the financial performance of different companies is regarded as one of the important aspects of modern business. In this age of global economic crisis, companies are more interested in managing business in such a way so that they can accomplish their respective business targets successfully. Its financial statements can determine the financial performance of any company. Various factors can affect the financial performance of companies at large. Hence, it is the responsibility of the management of different companies to detect the potential threats and ensure that their financial position remains stable. One of the major business targets of the companies is to maintain sustainable business with profitable growth. It can be seen that the financial performance of companies largely depends on the efficiency of their operations that is directly related to the performance of the employees in this present day context. In order to make it self different from other rival competitors, companies need to have a proper and efficient work force that can effectively work towards the accomplishment of the organizational goals by a considerable level. In this regard, the recruitment and retention policies of different companies seem to be quite significant in as far as goal attainment is concerned (Knight& Bertoneche, 2000; Jackson & et. al., 2011). This paper seeks to provide a clear assessment of the financial performance of Cathay Pacific within the context of the prevailing global economic climate. On top of that, the paper also seeks to develop effective plans in terms of recruitment, selection, and retention for Cathay Pacific. Company Overview Cathay Pacific is a Hong Kong based Airline Company. The company operates in 42 countries throughout the globe and it was established in 1946 in Hong Kong. Since then it has acquired a leading position in the global airline industry. The company competes with different airline co mpanies across the globe and it strives to deliver quality services to the customers. The company achieved numerous awards since its inception. In 2003, the company attained airline carrier of the year award that significantly distinguished itself from its rival competitors. The company became extremely popular for its excellent services to the customers better known as â€Å"service straight from the heart.† This unique quality of the company eventually made it one of the most reputable airline companies in the world (Cathay Pacific, n.d.; Cathay Pacific, 2011). Global Economic Climate of the Airline Industry The global economy experienced a downfall during the previous years. It can also be said that the airline industry was not spared by this global economic crisis. The rise of fuel price also had a severe impact on the airline industry. In addition, it has been further noted that the new regulations imposed by the European Union especially in the catering area as well as safety has also effected the working operations of the airline companie

Cosi Shows Us That ‘Fairytale Endings’ Do Not Reflect Real Life Essay Example for Free

Cosi Shows Us That ‘Fairytale Endings’ Do Not Reflect Real Life Essay Cosi is a play set in the 1970s, when Australia and the world were facing political complexities, such as the conflict against the communist government and the happenning of the Vietnam War. It was a time when people had to choose their loyalties, causing great frustration and tearing the community apart. We are able to see this in Cosi in the lives of two best mates Nick and Lewis, as their priorities and commitments during that period of time, as well as conflicting social views with the rise of different social conventions such as ‘free love’ during the 1970s. It is a play within a play with parallel runnings with Mozart’s opera ‘Cosi Fan Tutte’, both plays explore the meanings of love and fidelity and how Lucy parallels the infidelity of the women in ‘Cosi Fan Tutte’. Nowra also allows us to see how the theatre works its magic, as a therapy not only for the insane but as well as the sane. As we slowly see the cast blossoming towards the end of the play, Lewis ends it by announcing some fateful happenings of the cast such as the deaths of Julie and Henry, giving an unfairytale like ending to the play. However not all had the same fate, we see how Ruth’s obsessive compulsive disorder allowed her to become a â€Å"time and motion expert† and Zac’s eccentricity making him a â€Å"rock and roll† player. ‘Cosi fan Tutte’ main theme is about a woman’s infidelity towards man. Despite the opera being set in the 1700s and facing problems with love and fidelity, it proves that society still hasn’t changed in that perspective with the characters in Cosi mirroring some of it’s values. The ‘free love’ movement during the 1970s also shows how society is becoming much more liberal in character and less conservative. The influence also caused a seperation between the community as some still stick to their conservative views such as Lewis, Nick and Lucy. Lucy redefined the modern meaning of fidelity by claiming she â€Å"only had sex with Nick, but slept with Lewis. † Lewis himself also holds his very bias view on fidelity, despite his obvious attraction towards Julie, he still claims his fidelity by â€Å"not having sex† with Julie even though he kissed her. This shows the society’s gradual evolvement by beginning to define it’s meaning of fidelity with the references to sex only. Nowra allows us to observe the discrimination and social defining ways of the people by beginning the play in a â€Å"burnt out theatre†, displaying the neglect shown towards the mental patients and the seperation it had formed between the sane and insane people. â€Å"They are just people who have done extraordinary things, thought extraordinary thoughts. † Nowra shows the fine line drawn between the sane and insane, and that those in the institution are not always as what the society defines them. The act of isolating mental patients shows the people’s way of dealing with kinks in the society, an easy solution. Julie for instance, is completely sane however has an addiction to drugs, â€Å"They don’t know how to deal with drug users† shows how the people had either the lack of knowledge or wasn’t eager enough to dwell into and solve the problem. Instead, Julie was prescribed more drugs for her habit, which did not break and caused her death in the future with an overdose. Zac also displays the extremities of drug consumption, causing him to have no control over himself and later not being able to appear in the opera. Such as ‘Cosi Fan Tutte’s’ use of Mesmer magnets and Cosi’s use of shock treatment for magnets showed the society’s inefficient way of dealing with problems. Through Cosi, whether insane of sane, the cast blossomed as they progressed on into the play and just like Justin’s main aim â€Å"to bring them out of their shells†, Lewis suceeded. Not only with them but from a shy and confused young man, Lewis came out with a stronger sense of leadership and confidence. He was more certain on what he wanted compared to earlier where he allowed Roy to grab his glory. Lewis broke up with Lucy and learned to console Roy before the opera showing a huge improvement from his character before, he â€Å"proved Roy wrong†. The cast showed lots of gratitude towards him in the end of the play even with Henry stuttering a â€Å"Tttthank you†, who before this could only communicate with the form of â€Å"shaking his head†. Despite his improvement in speech and confidence, Nowra made his fate a sad one showing the unrealistic ‘fairytale endings’, along with Julie’s overdose despite being discharged. Roy had showed no improvement with his continuous enthusiasm over the wards where â€Å"his fellow patients took petitions to get rid of him†. But with Ruth and Zac’s improved careers, Nowra shows that there are still hopes in ‘fairytale endings’.

Consumer Behaviour in the UK Automotive Industry

Consumer Behaviour in the UK Automotive Industry Consumer behaviour is dependent on few factors that need to be considered in any industry. In the Automotive industry, there are several intertwining factors known. The Internet as one knows well has its importance in nearly every form of trade. Trade is directly dependent on communication, and these days the Internet is considered to be the most important and reliable means of communications for trade. In view of the Internet being an important medium through which customers may be communicated with, customer behaviour becomes an important subject. Observing customer behaviour in the recent past, its observed that there is immense scope for expanding the automotive industry. This is because there appears to be a better response from customers through the Internet. Purchases of parts are easily made and are believed to be considerably reliable. For purchasing vehicles, advertising through the Internet is the first step towards pulling in customers. Indeed, this step is believed to be effective as there are a number of individuals who first see adds online, and then decide to physically check a promotion out. With the Internet growing more and more common in the UK, it is expected that there will be much more activity on the part of consumers, which means that the automotive industry is going to do even better than it has in the past. Introduction: The world has reached a stage at which everything is close-knit. There are several bodies and structures that interact with each other that appear to be systematic. Globalization for instance is something has many countries, organizations and institutions operating together. Each of the components in the globalization process exists for its self and is self-driven, yet the system functions. In this regard, one might assert that markets of different types and sizes function in a similar manner. The motive industry is an example with its visible effects. Consumers are actively participating in the industry activity, making it an increasingly viable one for people to invest in. The services and products are known to be quite reliable with an immense amount interesting them. In recent years this has been the case and in time to come it’s expected that there is going to be even more interest in the automotive industry. Methodology: This paper includes views of the automotive industry and the communication processes involved. It exposes each part in considerable detail in sections. In doing so, it has managed to cover several areas of interest that explain consumer behaviour. In order to also give on an idea of what strategies organizations employ to boost their profits, fictitious company has been included with figures that are relevant tithe automotive industry. In view of the strategies involved in this company (EXCEED) one can determine how important communication is in the automotive industry. It is clear enough that the Internet is of tremendous value here, and it is for this reason that it is important to analyse its use. The weak as well as the strong points are exposed here, and one can match these up against the ones employed in EXCEED’s strategies. According to this, one can also assess how effective EXCEED’s strategies are and whether or not they are successful in the automotive industry. In considering the success of the strategies, it must also be asserted that it is believed that the strategies are successful considerably because of the success that automotive industry has had in recent times. It is also hoped that strategies will also go on to be further improved so that the industry does even better . Description: The world learns through experience, but living in an image-conscious world may prevent one from learning through his experiences. This is apparently a dilemma considering the fact that one lives in an age of post modernism; a stage during which signs mask reality, and one is often deceived through image-promoting strategies. This is true to say because of the fact that signs, logos and big names are now common, and people are often lured into believing the authenticity of different products because of the promotions they have. Consumer behaviour is considerably dependent on promotion of products; the manner in which products are promoted directly influences customer behaviour. Each medium used for promotion has its own impact, and the one that is believed to have a tremendous impact is the Internet. It is believed to boost promotions and sales greatly, and it helps customers in their first step before actually checking a car out. It is through the advertisements on line that they may be attracted and then move towards checking a vehicle out physically at a show room. It is this behaviour that has helped boost the automotive industry significantly. In fact it must be asserted that prior to globalization, consumer behaviour was observed as having a major effect on the development of nations. This is because it helps boost the economy internally as well as having its impact externally . Prior to the 1940s and 1950s, there was no such aim because of the fact that there were many problems that the country was faced with internally. Socially there were different levels on which the UK had to bring the people together. And perhaps during that time no one had come up with such an idea to divert the attention of the people, which occurred during the 1950s . From this era began to the shift towards an improved way of life that would take the country into an entirely different era. This era today is called globalization, a phenomenon that brought many parts of the world together through faster communication systems. Globalization has in fact resulted due to the fact that communication systems have been boosted in recent years. This is also the reason why the present age that people live in is called ‘the age of communication’. Literature Review: The expansion that has been witnessed today in organizational structures an effect of globalization too because they are spreading almost all over the world. As Organizations expand it is understood that they tend to face problems in efficiency. These problems need to be handled carefully in a logical manner so that smooth running of the organization can be restored to the way it was when it was located in its originating country. For this to be handled effectively, communication also needs to be of the highest level. Problems in efficiency may emerge due to the lack of communication or the lack of skills with newer personnel employed in the firm. This is because they are not aware of exactly what the cultural atmosphere was at the original location of the firm. Since they have been newly employed they are bound to face problems such as these. Strengthening the leadership of an organization automatically means that operations will be handled well, which in turn means that there will be financial gain at the end. In addition to this there won’t be a shortage of executives if organizations indulge in setting up proper training plans for their apt employees. These plans should be implemented both, at home and abroad too so that uniformity is maintained throughout the organization. It is also essential that trainers do not get polarized in any one location geographically speaking. They should be allowed to exercise their skills and implement them wherever possible. This means that they will also gain maximum teaching experience which they can share with whoever the work with and teach. Three leadership techniques that have been found to increase the performance of an organization: An efficient and lean organization; A talent management plan that focuses on attracting and retaining high-performing individuals; and A performance management program that â€Å"rewards employees who meet set goals† (Dorgan, Dowdy, 2002) From the above points one can see that the major problem that lies in organizations spreading into other cultures is the internal conflict, but aside from the internal conflicts the trend of marketing American products abroad is one that is patronized by the people of those cultures. It is the people that make this possible, as human beings are almost always ready for a change especially if it isn’t going to harm them. Accepting new trends that are already in vogue in other neighboring countries is something that further motivates people into welcoming UK products. However, this is not only the case with receiving UK products in Asian countries . There is now more scope than there was ever before for products to be marketed. The marketing of goods across the globe is yet an extension of what took place in the 1950s. This may be said because of the fact that the effects of this process of globalization are almost the same as what was seen in the United States during the 1950s. The process of people welcoming products that are brought nearer totem heralds the current trend in globalization. This is the same process that was seen during the 1950s when consumer behaviour was on the rise. This trend is extended to other places in the world today through globalization, which means that there are a whole lot more people aware of what is available around the world. This also means that there is a lot more stuff for people to be engrossed in, which would further help people to be relieved of stress in their everyday lives. But it also must be realized that there are other things to consider besides stress relief and extension of cult ure (Annesley,1998). It must be realized here that there is an intense effort to control people economically through consumerism. During the 1950s this was seen as people bought what was advertised. Similarly, this is seen in many countries around the world that buy American products. An Example of an Organization in the Automotive Industry For this section, a fictitious organization has been named, but contains data that is relevant to the automotive industry and present-day values. In contemporary times this may seem to be a problem, as one may not really know which product to trust and which will be dependable. As opposed to having to depend on particular advertising to learn about products, people have often used other customer experiences as their guides. This means that people without experience of a particular product have in fact waited for others to purchase it; the observers its back and observes the performance and customer satisfaction. If a product happens to satisfy a customer, others will certainly be willing to use the same service providers. Hence, it can be seen here that reputation does matter to service providers and customers. In addition to this, it must be noted that experience of customers can be used as a vital tool in promoting services. This overshadows the uncertainty of that advertising may often portray. Though advertising is an essential strategy in promoting a product, it must be realized that there are several people that are not easily convinced simply through product display and the like. In view of this, customer testimonials are essential in proving authenticity of a product, as this proves how many customers have been satisfied and what customers have to say about. This is what many organizations are doing these days in order to boost their services. Indeed, EXCEED is one of them; EXCEED is a motoring supplier, and caters to a significant part of UKs market. In doing so, it needs to reassure its customers of its services and dedication them all. EXCEED is believed to be a credible motoring product and services supplier because of its reputation; its reputation is one that has been gained through reliability that customers have experienced through time. In view of this, more and more customers have turned to EXCEED services, as they have been convinced by other customers experiences through time. However, it must be asserted that an organization that operates as one of the biggest in the UK, cannot simply rely on word of mouth for gaining more business or maintaining its position in the market. Thesis because of the fact that competition can easily overturn one’s reputation. In view of this, EXCEED has to go on promoting itself and has to do so in a positive manner by focusing on its strengths and either ameliorating or doing away with products and services that are not gaining headway. Currently with the reputation EXCEED has, it is the leader in the Upmarket, attending to millions of customers. It has more than 12 million drivers depending on them, has around 3500 uniformed patrols on the job, and caters to 7.5 million calls every year. It is apparent that with this kind of healthy activity in their business that EXCEED is number one. However, like any other organization that provides services and products, EXCEED is not satisfied with what it is doing in the sense that it wants to enhance services that are viable and either do away with or improve the services and products that are less in demand. In doing this, they have an understanding of the market and what their potentials are, and this lays the platform for EXCEED to construct strategy in terms of marketing and advertising; a strategy that they and the customers too would gain from.*EXCEED also has been on the risen terms of the customers that turn to them. this is a positive sign because the number that turn to their services and products each year. With selling more than 650,000 breakdown policies a year, something that they currently specialize in, there is even more scope for improvement (Breakdown Cover, 2005). According to the figure below, one can easily observe that breakdown is apparently the primary source of income in EXCEED. There are other sources as well, but this is the most important one, and indeed one that they are promoting. The important point to realize here is that EXCEED knows its strengths well due to the fact that they have kept close watch on all the activity in the company. They know their past well, they know what is going on at the moment, and they also know what their chances are in the market. In view of their potential being strongest as far as promoting breakdown services, EXCEED believes that its marketing and advertising strategies are of immense importance, as it is through these tools that they can manage to attain a wider segment of the market. In view of the current state of affairs in the market, the following are worth noting. Product Holding: Volume Breakdown (motoring): 2,300,000 Motor and home Insurance: 500, 000 Other Financial Services: 45, 000 Breakdown and Insurance: 600, 500 Breakdown and Financial Services: 50, 000 Insurance and Financial Services: 5, 500 Breakdown, Insurance and Financial: 32, 000 In developing further strategies in order to improve EXCEEDs name and services, it is worth generally putting together some of the features around which the company could work. Below are few points that help paint a picture of EXCEEDs functions EXCEED is believed to offer more than just breakdown coverage; it offers: EXCEED UK Breakdown Cover EXCEED 5 Star European Breakdown Cover – Round the clock English telephone assistance. EXCEED Motor Insurance – 8% discount on line. EXCEED Home Insurance – They fish out a panel of insurers for their customers. EXCEED Car Data Check – Recovers hidden history of a used car in case you want to purchase it EXCEED Vehicle Inspection EXCEED Travel Bookshop – 18% off on line from the UKs largest provider of travel guides. EXCEED Driving School – Nation-wide EXCEED approved instructors Database Strategy through the Internet: Considering the fact that EXCEED has been allotted around 14 million Pounds to promote their services, it appears that an appropriate promotion can be created. Generally, for this first step, around 40percent of the fund may be used. This is because a database has to be established if any current one cannot be used for the proposed plan here. In addition to this and appropriate interface has to go along with it, combined with special features that only allow input on the part of customers. In view of the services that are already being provided, EXCEED needs to search into customer needs. This search would have tube conducted through getting their feedback. It is obvious that asking each and every customer about what they would like EXCEED to provide them would not be feasible; it would be better for the customers to have access to EXCEED. This could be done through allowing customers to have access to an interface through which they could feed in their comments and recommendations online (Fill, 1999, 53-59). They would not need to have passwords and things to that effect, as the feed in process could be made plain and simple for them. This could be carried out through creating some sort of forum where customers can view other customers’ views as well, and thereby give them even better ideas to suggest. In addition to this, the service could have a feature that provides one access to feed in their views, but after entering them, they cannot be deleted. In other words the program manager would only delete whatever is posted in the forum. In this way, comments posted would be safe (Yandi, 2001, 15-21). In addition to an online provision, at outlets where EXCEED services are provided, the company could maintain on hand comment leaflets or even registers for comments. The leaflets would provide customers with the opportunity of filling in their comments while they are free. The registers would have to be filled in on the spot. The data from these registers could enter into another portion of the online database for comments and views. The leaflets when filled when the customers have time could be dropped off at any EXCEED outlet of services. The data from these could also be accumulated and fed into the database as well (Tapp, 2000, 22-34). In addition to customers posting their comments, it is also advisable for EXCEED to develop a means through which employees such as the patrolman could give their views and comments as well. With this type of feedback EXCEED would be able to determine to what extent each side’s comments are practical. While the customers want services to improve according to their convenience, EXCEED also has to look at the possible changes from the employees angle. This would help the management come up with ideas that would satisfy the customers as well the employees in terms of easing their services to the customers (Tapp,2000, 22-34). In view of the management receiving all the comments through the database, the data needs to be sorted appropriately. Since it has all been collected under employee views and customer views, there is basically no real need to segregate the comments even further. However, there’s need for better arrangement in the presentation of the collected comments. This refers to the placement of services throughout the country and where the comments have been received. This also means that in each comment entry, a customer has to state which part of the country s/he is in. Depending on whether there is sufficient services in particular areas or not, EXCEED can enhance its services. In addition to this, they can set to work on the requested services. Since it is the Breakdown services that EXCEED wishes to focus on according to the potential in the business, they need to construct the feedback system according to what has been described above. In view of such a database interface being constructed and implemented, it also facilitates customer comments after improvements in services have been made (Smith, 1998, 25-41). In view of the use of database, it must be asserted that the major cost of it is only in the initial stage. This is because once the databases setup; it only has to be maintained and monitored. Direct Marketing Customers Program for existing customers: In the direct marketing step, it must be asserted that at least another 3.5 million – 5 million might have to be invested out of the budget. This is because of the fact that EXCEED needs a stronger approach to its current customers; EXCEED requires a more comprehensive set up with more communication employees in order to realize its goal. Assuming the amount is invested, the following course of action can be taken in order to develop direct marketing. Though EXCEED recognizes the fact that it has tremendous scope for improving the grip it has on the market and would certainly want more customers, they are wise in the sense that they acknowledge the value of their present customers; they know that if they satisfy their customers their reputation will remain as it was if not improve. In addition to this, it must be asserted that a company has better chances of maintaining stability in all forms when it focuses on the market it has already captured. Maintaining current customers is essential in terms of financial stability as well as customer loyalty. This is because the customers get to know that the company cares about them through the services that it provides them with. EXCEED knows its products and its customers too, but they need to remain in touch with them in order to make adjustments that the customers need. In view of this concern, the customers feel that the company cares about them; EXCEED needs to make the customers feel this way in order to make sure that the customers dont feel abandoned or stuck with a product. Hence, there is a need to make sure that each and every customer is aware of the fact that they can communicate with EXCEED directly (Evans et al,2004, 43-44). In view of the direct communication that is a major part of promotional strategy today, it must be asserted that EXCEED needs to communicate with its customers today as much as possible. In order to communicate with them they can have in place customer relation officers. These officers are in charge of remaining in touch with current customers. Indeed, there are many of these officers employed because of the fact that there are also many customers that have to be dealt with. It is not an easy process but certainly is one that is necessary (Pickton, 2001, 64-67). Considering the means of communications used, e-mail, telephone, fax,etc. are the commonly used ones. Postal mail is also used as a means of contact. However, emailing and telephone contact are most commonly used. Similar to the communication process that communication officers use to stay in touch with current customers, it also must be asserted that customers use the same means as well. In fact, they may even be familiar with the communication officers who deal with them. This gives one an idea of how the direct communication process works and how effective it is. Certainly, if a customer becomes familiar enough to know a communication officers name, it is obvious that the communication process used is effective enough to get desired messages through (Smith, 1998, 25-41). In view of the effectiveness of the communication proves, it is clear that product promotion can be enhanced. All the communication officers have to do is follow the instructions of the product and tell the customer about it. In addition to this, they can supply them with ways and means of getting hold of the products. Regarding the communication process being simple, it certainly is, but when one has to focus of the breakdown of it all, it gets a little tedious. This is because of the fact that one needs to know the market well, and see who is interested more in the products and services that EXCEED provides. In view of this, there are few factors that have to be taken into consideration. These include: age, gender, ones occupation, lifestyle,etc. Though most people who use EXCEEDs services would want to know more about the products and services the company has to offer it must be asserted that research into the current customer behaviour reveals that there are particular groups that are more volatile and more viable to work with. This is why communication officers may work more with some customers and less with others. This is not seen as being prejudiced in any way, but it is true to say that the process takes into consideration customer behaviour, and since EXCEED is dealing with millions of customers they need to focus on the ones that they need to build and maintain relationship with. This is precisely what boosts customer loyalty. As far as the customers that are not communicated regularly with, it must be asserted that they are also important customers but they are ones that are easily satisfied with the services they get. In view of the particular factors that are taken into consideration, it must be asserted that in the UK, both men and women are users of EXCEED services, especially breakdown services. While men are still more likely to be customers, younger age groups are almost even. Older men are more likely than older women to travel long distances, while older women are still likely to be drive and use EXCEED services. As far as one’s occupation is concerned, both men and women are likely to be service holders of EXCEED because of the fact that they are compelled to drive around. Lifestyle is another thing that is taken into consideration. Again men and women are both likely to use EXCEED services, but the younger they are the less likely they are to have EXCEED services. In view of some people not having EXCEED services, they can be targeted through the marketing strategy; current customers could be used to spread the word around. However, the more important point to focus on includes the need to market EXCEED more to people that have already used EXCEED services. If they have not been using the services recently, they can be contacted and reminded of their expired membership. In view of communication methods that need to be used, email and telephone is most commonly used. Almost all people have an answering machine on at home and a message would be easy to leave for the. Those that have cell phones could either be called or a message or mail could be sent to them. Emailing is common, and for those that use Internet facilities commonly can be easily contacted through it. In view of each customer’s profile, various ways of getting in touch with him or her need to be mentioned(Brierly, 2002, 27-29). Customers may be asked on order forms how they might be contacted; these details are noted down in order to make sure the more appropriate means of contacting a customer may be used. In addition to the communication means mentioned above, EXCEED could also promote its products and services through alternative means. This would include promoting products through magazines, television, periodicals, radio, and the Internet. This strictly refers to advertisements that are not personal, as they are opposed to emailing or telephoning a person. Though advertising in the ways mentioned here is quite effective, it must be asserted that it is not the kind that would stimulate the customer’s emotions. Customers need to be contacted directly when they are or have been regular customers of EXCEED or any other company; it makes them feel valued, and again here it must be emphasized that the value of these feelings are crucial to maintain EXCEED services as they currently are offering incentives is important whether communication officers use direct contact of advertising strategies (Percy et al, 2001, 18-28).The difference is that when customers are contacted directly and told about the promotion they feel more valued. What EXCEED could do is circulate information about a new product among their current customers; they could tell them all the important details about it. At a later date, the product information could be revealed to the general public through advertising in magazines, one the Internet, etc. Since the regular customers would have already gotten the information first, they would feel more appreciated and valued. These are the kinds of techniques that could be used current customers as opposed to potential customers because it is the current customer that comes first. This is because of the fact that EXCEED needs to make sure its reputation and business stand as it is and not be lowered. Acquisition Strategy for new Customers: For this part of the promotional plan, EXCEED is left with a minimum of 3million Pounds. This means that funds might still fall short because television and radio promotion in addition to other forms will have to be used here. However, since television and radio communications might be used in the previous step, promoting products for newer customers could also be included. This would help save great deal of the funding, thereby allowing the whole promotional plant be implemented. The following includes how EXCEED might implement their plan to include new customers with the funds in hand. Since EXCEED has already discovered the market and are aware of the immense potential that lies ahead, they can implement a strategy that would cater to potential customers regarding Motoring Services, Financial Services and Travel Services. Random marketing strategies could be easily employed. It must be asserted that advertising through the Internet, magazines, radio and television are all appropriate means. In view of the cost factor here, moderate advertising through television could be implemented in order to fit the budget given. Advertising through the print media is considered to be more feasible. This is because EXCEED could have their advertisements placed in periodicals or magazines that are associated with motor companies(Yandi, 2001, 15-21). So when customers purchase cars or go through magazines that have information on particular cars, it is most likely that they would come across the advertisement. As far as motoring services are concerned, this is an appropriate means to advertise. However, as far as financial services are concerned, it would not work. EXCEED needs to target its potential market, regarding financial services, through a means that would create more chances of potential customers viewing the advertisement. When it comes to financial services, it is better to place ads on television and radio along with other products of EXCEED. In addition to this, it also must be asserted that advertisements for financial services must be places in magazines where financial services are offered for related products. This is believed to boost the chances of a companys product getting a response (Brierly, 2002, 27-29). Concerning Travel services, it must be noted that EXCEED could advertise through television and radio along with its other products. This would save them spending excess funds on separate advertisements. However, the main advertising for travel services would have to be done through travel guides. Just like other agencies and organizations advertise EXCEED too can do the same. the advantage is that EXCEED would probably be recognized through its name from other services and products it provides. In view of this, it must be asserted that there is also the reputation of EXCEED that can be taken into consideration(Brierly, 2002, 27-29). It must be considered that EXCEED is a company that already has many customers that it looks after and remains in contact with. Through this contact as well, services and products can be enhanced. This is a process that could indeed save some of the funds put towards promotional strategies. However, it is also worth considering whether it would actually be suitable to advertise through customers that are regular. This is because of the fact that some customers might feel that they are really being used to promote a company free of cost. Ot Consumer Behaviour in the UK Automotive Industry Consumer Behaviour in the UK Automotive Industry Consumer behaviour is dependent on few factors that need to be considered in any industry. In the Automotive industry, there are several intertwining factors known. The Internet as one knows well has its importance in nearly every form of trade. Trade is directly dependent on communication, and these days the Internet is considered to be the most important and reliable means of communications for trade. In view of the Internet being an important medium through which customers may be communicated with, customer behaviour becomes an important subject. Observing customer behaviour in the recent past, its observed that there is immense scope for expanding the automotive industry. This is because there appears to be a better response from customers through the Internet. Purchases of parts are easily made and are believed to be considerably reliable. For purchasing vehicles, advertising through the Internet is the first step towards pulling in customers. Indeed, this step is believed to be effective as there are a number of individuals who first see adds online, and then decide to physically check a promotion out. With the Internet growing more and more common in the UK, it is expected that there will be much more activity on the part of consumers, which means that the automotive industry is going to do even better than it has in the past. Introduction: The world has reached a stage at which everything is close-knit. There are several bodies and structures that interact with each other that appear to be systematic. Globalization for instance is something has many countries, organizations and institutions operating together. Each of the components in the globalization process exists for its self and is self-driven, yet the system functions. In this regard, one might assert that markets of different types and sizes function in a similar manner. The motive industry is an example with its visible effects. Consumers are actively participating in the industry activity, making it an increasingly viable one for people to invest in. The services and products are known to be quite reliable with an immense amount interesting them. In recent years this has been the case and in time to come it’s expected that there is going to be even more interest in the automotive industry. Methodology: This paper includes views of the automotive industry and the communication processes involved. It exposes each part in considerable detail in sections. In doing so, it has managed to cover several areas of interest that explain consumer behaviour. In order to also give on an idea of what strategies organizations employ to boost their profits, fictitious company has been included with figures that are relevant tithe automotive industry. In view of the strategies involved in this company (EXCEED) one can determine how important communication is in the automotive industry. It is clear enough that the Internet is of tremendous value here, and it is for this reason that it is important to analyse its use. The weak as well as the strong points are exposed here, and one can match these up against the ones employed in EXCEED’s strategies. According to this, one can also assess how effective EXCEED’s strategies are and whether or not they are successful in the automotive industry. In considering the success of the strategies, it must also be asserted that it is believed that the strategies are successful considerably because of the success that automotive industry has had in recent times. It is also hoped that strategies will also go on to be further improved so that the industry does even better . Description: The world learns through experience, but living in an image-conscious world may prevent one from learning through his experiences. This is apparently a dilemma considering the fact that one lives in an age of post modernism; a stage during which signs mask reality, and one is often deceived through image-promoting strategies. This is true to say because of the fact that signs, logos and big names are now common, and people are often lured into believing the authenticity of different products because of the promotions they have. Consumer behaviour is considerably dependent on promotion of products; the manner in which products are promoted directly influences customer behaviour. Each medium used for promotion has its own impact, and the one that is believed to have a tremendous impact is the Internet. It is believed to boost promotions and sales greatly, and it helps customers in their first step before actually checking a car out. It is through the advertisements on line that they may be attracted and then move towards checking a vehicle out physically at a show room. It is this behaviour that has helped boost the automotive industry significantly. In fact it must be asserted that prior to globalization, consumer behaviour was observed as having a major effect on the development of nations. This is because it helps boost the economy internally as well as having its impact externally . Prior to the 1940s and 1950s, there was no such aim because of the fact that there were many problems that the country was faced with internally. Socially there were different levels on which the UK had to bring the people together. And perhaps during that time no one had come up with such an idea to divert the attention of the people, which occurred during the 1950s . From this era began to the shift towards an improved way of life that would take the country into an entirely different era. This era today is called globalization, a phenomenon that brought many parts of the world together through faster communication systems. Globalization has in fact resulted due to the fact that communication systems have been boosted in recent years. This is also the reason why the present age that people live in is called ‘the age of communication’. Literature Review: The expansion that has been witnessed today in organizational structures an effect of globalization too because they are spreading almost all over the world. As Organizations expand it is understood that they tend to face problems in efficiency. These problems need to be handled carefully in a logical manner so that smooth running of the organization can be restored to the way it was when it was located in its originating country. For this to be handled effectively, communication also needs to be of the highest level. Problems in efficiency may emerge due to the lack of communication or the lack of skills with newer personnel employed in the firm. This is because they are not aware of exactly what the cultural atmosphere was at the original location of the firm. Since they have been newly employed they are bound to face problems such as these. Strengthening the leadership of an organization automatically means that operations will be handled well, which in turn means that there will be financial gain at the end. In addition to this there won’t be a shortage of executives if organizations indulge in setting up proper training plans for their apt employees. These plans should be implemented both, at home and abroad too so that uniformity is maintained throughout the organization. It is also essential that trainers do not get polarized in any one location geographically speaking. They should be allowed to exercise their skills and implement them wherever possible. This means that they will also gain maximum teaching experience which they can share with whoever the work with and teach. Three leadership techniques that have been found to increase the performance of an organization: An efficient and lean organization; A talent management plan that focuses on attracting and retaining high-performing individuals; and A performance management program that â€Å"rewards employees who meet set goals† (Dorgan, Dowdy, 2002) From the above points one can see that the major problem that lies in organizations spreading into other cultures is the internal conflict, but aside from the internal conflicts the trend of marketing American products abroad is one that is patronized by the people of those cultures. It is the people that make this possible, as human beings are almost always ready for a change especially if it isn’t going to harm them. Accepting new trends that are already in vogue in other neighboring countries is something that further motivates people into welcoming UK products. However, this is not only the case with receiving UK products in Asian countries . There is now more scope than there was ever before for products to be marketed. The marketing of goods across the globe is yet an extension of what took place in the 1950s. This may be said because of the fact that the effects of this process of globalization are almost the same as what was seen in the United States during the 1950s. The process of people welcoming products that are brought nearer totem heralds the current trend in globalization. This is the same process that was seen during the 1950s when consumer behaviour was on the rise. This trend is extended to other places in the world today through globalization, which means that there are a whole lot more people aware of what is available around the world. This also means that there is a lot more stuff for people to be engrossed in, which would further help people to be relieved of stress in their everyday lives. But it also must be realized that there are other things to consider besides stress relief and extension of cult ure (Annesley,1998). It must be realized here that there is an intense effort to control people economically through consumerism. During the 1950s this was seen as people bought what was advertised. Similarly, this is seen in many countries around the world that buy American products. An Example of an Organization in the Automotive Industry For this section, a fictitious organization has been named, but contains data that is relevant to the automotive industry and present-day values. In contemporary times this may seem to be a problem, as one may not really know which product to trust and which will be dependable. As opposed to having to depend on particular advertising to learn about products, people have often used other customer experiences as their guides. This means that people without experience of a particular product have in fact waited for others to purchase it; the observers its back and observes the performance and customer satisfaction. If a product happens to satisfy a customer, others will certainly be willing to use the same service providers. Hence, it can be seen here that reputation does matter to service providers and customers. In addition to this, it must be noted that experience of customers can be used as a vital tool in promoting services. This overshadows the uncertainty of that advertising may often portray. Though advertising is an essential strategy in promoting a product, it must be realized that there are several people that are not easily convinced simply through product display and the like. In view of this, customer testimonials are essential in proving authenticity of a product, as this proves how many customers have been satisfied and what customers have to say about. This is what many organizations are doing these days in order to boost their services. Indeed, EXCEED is one of them; EXCEED is a motoring supplier, and caters to a significant part of UKs market. In doing so, it needs to reassure its customers of its services and dedication them all. EXCEED is believed to be a credible motoring product and services supplier because of its reputation; its reputation is one that has been gained through reliability that customers have experienced through time. In view of this, more and more customers have turned to EXCEED services, as they have been convinced by other customers experiences through time. However, it must be asserted that an organization that operates as one of the biggest in the UK, cannot simply rely on word of mouth for gaining more business or maintaining its position in the market. Thesis because of the fact that competition can easily overturn one’s reputation. In view of this, EXCEED has to go on promoting itself and has to do so in a positive manner by focusing on its strengths and either ameliorating or doing away with products and services that are not gaining headway. Currently with the reputation EXCEED has, it is the leader in the Upmarket, attending to millions of customers. It has more than 12 million drivers depending on them, has around 3500 uniformed patrols on the job, and caters to 7.5 million calls every year. It is apparent that with this kind of healthy activity in their business that EXCEED is number one. However, like any other organization that provides services and products, EXCEED is not satisfied with what it is doing in the sense that it wants to enhance services that are viable and either do away with or improve the services and products that are less in demand. In doing this, they have an understanding of the market and what their potentials are, and this lays the platform for EXCEED to construct strategy in terms of marketing and advertising; a strategy that they and the customers too would gain from.*EXCEED also has been on the risen terms of the customers that turn to them. this is a positive sign because the number that turn to their services and products each year. With selling more than 650,000 breakdown policies a year, something that they currently specialize in, there is even more scope for improvement (Breakdown Cover, 2005). According to the figure below, one can easily observe that breakdown is apparently the primary source of income in EXCEED. There are other sources as well, but this is the most important one, and indeed one that they are promoting. The important point to realize here is that EXCEED knows its strengths well due to the fact that they have kept close watch on all the activity in the company. They know their past well, they know what is going on at the moment, and they also know what their chances are in the market. In view of their potential being strongest as far as promoting breakdown services, EXCEED believes that its marketing and advertising strategies are of immense importance, as it is through these tools that they can manage to attain a wider segment of the market. In view of the current state of affairs in the market, the following are worth noting. Product Holding: Volume Breakdown (motoring): 2,300,000 Motor and home Insurance: 500, 000 Other Financial Services: 45, 000 Breakdown and Insurance: 600, 500 Breakdown and Financial Services: 50, 000 Insurance and Financial Services: 5, 500 Breakdown, Insurance and Financial: 32, 000 In developing further strategies in order to improve EXCEEDs name and services, it is worth generally putting together some of the features around which the company could work. Below are few points that help paint a picture of EXCEEDs functions EXCEED is believed to offer more than just breakdown coverage; it offers: EXCEED UK Breakdown Cover EXCEED 5 Star European Breakdown Cover – Round the clock English telephone assistance. EXCEED Motor Insurance – 8% discount on line. EXCEED Home Insurance – They fish out a panel of insurers for their customers. EXCEED Car Data Check – Recovers hidden history of a used car in case you want to purchase it EXCEED Vehicle Inspection EXCEED Travel Bookshop – 18% off on line from the UKs largest provider of travel guides. EXCEED Driving School – Nation-wide EXCEED approved instructors Database Strategy through the Internet: Considering the fact that EXCEED has been allotted around 14 million Pounds to promote their services, it appears that an appropriate promotion can be created. Generally, for this first step, around 40percent of the fund may be used. This is because a database has to be established if any current one cannot be used for the proposed plan here. In addition to this and appropriate interface has to go along with it, combined with special features that only allow input on the part of customers. In view of the services that are already being provided, EXCEED needs to search into customer needs. This search would have tube conducted through getting their feedback. It is obvious that asking each and every customer about what they would like EXCEED to provide them would not be feasible; it would be better for the customers to have access to EXCEED. This could be done through allowing customers to have access to an interface through which they could feed in their comments and recommendations online (Fill, 1999, 53-59). They would not need to have passwords and things to that effect, as the feed in process could be made plain and simple for them. This could be carried out through creating some sort of forum where customers can view other customers’ views as well, and thereby give them even better ideas to suggest. In addition to this, the service could have a feature that provides one access to feed in their views, but after entering them, they cannot be deleted. In other words the program manager would only delete whatever is posted in the forum. In this way, comments posted would be safe (Yandi, 2001, 15-21). In addition to an online provision, at outlets where EXCEED services are provided, the company could maintain on hand comment leaflets or even registers for comments. The leaflets would provide customers with the opportunity of filling in their comments while they are free. The registers would have to be filled in on the spot. The data from these registers could enter into another portion of the online database for comments and views. The leaflets when filled when the customers have time could be dropped off at any EXCEED outlet of services. The data from these could also be accumulated and fed into the database as well (Tapp, 2000, 22-34). In addition to customers posting their comments, it is also advisable for EXCEED to develop a means through which employees such as the patrolman could give their views and comments as well. With this type of feedback EXCEED would be able to determine to what extent each side’s comments are practical. While the customers want services to improve according to their convenience, EXCEED also has to look at the possible changes from the employees angle. This would help the management come up with ideas that would satisfy the customers as well the employees in terms of easing their services to the customers (Tapp,2000, 22-34). In view of the management receiving all the comments through the database, the data needs to be sorted appropriately. Since it has all been collected under employee views and customer views, there is basically no real need to segregate the comments even further. However, there’s need for better arrangement in the presentation of the collected comments. This refers to the placement of services throughout the country and where the comments have been received. This also means that in each comment entry, a customer has to state which part of the country s/he is in. Depending on whether there is sufficient services in particular areas or not, EXCEED can enhance its services. In addition to this, they can set to work on the requested services. Since it is the Breakdown services that EXCEED wishes to focus on according to the potential in the business, they need to construct the feedback system according to what has been described above. In view of such a database interface being constructed and implemented, it also facilitates customer comments after improvements in services have been made (Smith, 1998, 25-41). In view of the use of database, it must be asserted that the major cost of it is only in the initial stage. This is because once the databases setup; it only has to be maintained and monitored. Direct Marketing Customers Program for existing customers: In the direct marketing step, it must be asserted that at least another 3.5 million – 5 million might have to be invested out of the budget. This is because of the fact that EXCEED needs a stronger approach to its current customers; EXCEED requires a more comprehensive set up with more communication employees in order to realize its goal. Assuming the amount is invested, the following course of action can be taken in order to develop direct marketing. Though EXCEED recognizes the fact that it has tremendous scope for improving the grip it has on the market and would certainly want more customers, they are wise in the sense that they acknowledge the value of their present customers; they know that if they satisfy their customers their reputation will remain as it was if not improve. In addition to this, it must be asserted that a company has better chances of maintaining stability in all forms when it focuses on the market it has already captured. Maintaining current customers is essential in terms of financial stability as well as customer loyalty. This is because the customers get to know that the company cares about them through the services that it provides them with. EXCEED knows its products and its customers too, but they need to remain in touch with them in order to make adjustments that the customers need. In view of this concern, the customers feel that the company cares about them; EXCEED needs to make the customers feel this way in order to make sure that the customers dont feel abandoned or stuck with a product. Hence, there is a need to make sure that each and every customer is aware of the fact that they can communicate with EXCEED directly (Evans et al,2004, 43-44). In view of the direct communication that is a major part of promotional strategy today, it must be asserted that EXCEED needs to communicate with its customers today as much as possible. In order to communicate with them they can have in place customer relation officers. These officers are in charge of remaining in touch with current customers. Indeed, there are many of these officers employed because of the fact that there are also many customers that have to be dealt with. It is not an easy process but certainly is one that is necessary (Pickton, 2001, 64-67). Considering the means of communications used, e-mail, telephone, fax,etc. are the commonly used ones. Postal mail is also used as a means of contact. However, emailing and telephone contact are most commonly used. Similar to the communication process that communication officers use to stay in touch with current customers, it also must be asserted that customers use the same means as well. In fact, they may even be familiar with the communication officers who deal with them. This gives one an idea of how the direct communication process works and how effective it is. Certainly, if a customer becomes familiar enough to know a communication officers name, it is obvious that the communication process used is effective enough to get desired messages through (Smith, 1998, 25-41). In view of the effectiveness of the communication proves, it is clear that product promotion can be enhanced. All the communication officers have to do is follow the instructions of the product and tell the customer about it. In addition to this, they can supply them with ways and means of getting hold of the products. Regarding the communication process being simple, it certainly is, but when one has to focus of the breakdown of it all, it gets a little tedious. This is because of the fact that one needs to know the market well, and see who is interested more in the products and services that EXCEED provides. In view of this, there are few factors that have to be taken into consideration. These include: age, gender, ones occupation, lifestyle,etc. Though most people who use EXCEEDs services would want to know more about the products and services the company has to offer it must be asserted that research into the current customer behaviour reveals that there are particular groups that are more volatile and more viable to work with. This is why communication officers may work more with some customers and less with others. This is not seen as being prejudiced in any way, but it is true to say that the process takes into consideration customer behaviour, and since EXCEED is dealing with millions of customers they need to focus on the ones that they need to build and maintain relationship with. This is precisely what boosts customer loyalty. As far as the customers that are not communicated regularly with, it must be asserted that they are also important customers but they are ones that are easily satisfied with the services they get. In view of the particular factors that are taken into consideration, it must be asserted that in the UK, both men and women are users of EXCEED services, especially breakdown services. While men are still more likely to be customers, younger age groups are almost even. Older men are more likely than older women to travel long distances, while older women are still likely to be drive and use EXCEED services. As far as one’s occupation is concerned, both men and women are likely to be service holders of EXCEED because of the fact that they are compelled to drive around. Lifestyle is another thing that is taken into consideration. Again men and women are both likely to use EXCEED services, but the younger they are the less likely they are to have EXCEED services. In view of some people not having EXCEED services, they can be targeted through the marketing strategy; current customers could be used to spread the word around. However, the more important point to focus on includes the need to market EXCEED more to people that have already used EXCEED services. If they have not been using the services recently, they can be contacted and reminded of their expired membership. In view of communication methods that need to be used, email and telephone is most commonly used. Almost all people have an answering machine on at home and a message would be easy to leave for the. Those that have cell phones could either be called or a message or mail could be sent to them. Emailing is common, and for those that use Internet facilities commonly can be easily contacted through it. In view of each customer’s profile, various ways of getting in touch with him or her need to be mentioned(Brierly, 2002, 27-29). Customers may be asked on order forms how they might be contacted; these details are noted down in order to make sure the more appropriate means of contacting a customer may be used. In addition to the communication means mentioned above, EXCEED could also promote its products and services through alternative means. This would include promoting products through magazines, television, periodicals, radio, and the Internet. This strictly refers to advertisements that are not personal, as they are opposed to emailing or telephoning a person. Though advertising in the ways mentioned here is quite effective, it must be asserted that it is not the kind that would stimulate the customer’s emotions. Customers need to be contacted directly when they are or have been regular customers of EXCEED or any other company; it makes them feel valued, and again here it must be emphasized that the value of these feelings are crucial to maintain EXCEED services as they currently are offering incentives is important whether communication officers use direct contact of advertising strategies (Percy et al, 2001, 18-28).The difference is that when customers are contacted directly and told about the promotion they feel more valued. What EXCEED could do is circulate information about a new product among their current customers; they could tell them all the important details about it. At a later date, the product information could be revealed to the general public through advertising in magazines, one the Internet, etc. Since the regular customers would have already gotten the information first, they would feel more appreciated and valued. These are the kinds of techniques that could be used current customers as opposed to potential customers because it is the current customer that comes first. This is because of the fact that EXCEED needs to make sure its reputation and business stand as it is and not be lowered. Acquisition Strategy for new Customers: For this part of the promotional plan, EXCEED is left with a minimum of 3million Pounds. This means that funds might still fall short because television and radio promotion in addition to other forms will have to be used here. However, since television and radio communications might be used in the previous step, promoting products for newer customers could also be included. This would help save great deal of the funding, thereby allowing the whole promotional plant be implemented. The following includes how EXCEED might implement their plan to include new customers with the funds in hand. Since EXCEED has already discovered the market and are aware of the immense potential that lies ahead, they can implement a strategy that would cater to potential customers regarding Motoring Services, Financial Services and Travel Services. Random marketing strategies could be easily employed. It must be asserted that advertising through the Internet, magazines, radio and television are all appropriate means. In view of the cost factor here, moderate advertising through television could be implemented in order to fit the budget given. Advertising through the print media is considered to be more feasible. This is because EXCEED could have their advertisements placed in periodicals or magazines that are associated with motor companies(Yandi, 2001, 15-21). So when customers purchase cars or go through magazines that have information on particular cars, it is most likely that they would come across the advertisement. As far as motoring services are concerned, this is an appropriate means to advertise. However, as far as financial services are concerned, it would not work. EXCEED needs to target its potential market, regarding financial services, through a means that would create more chances of potential customers viewing the advertisement. When it comes to financial services, it is better to place ads on television and radio along with other products of EXCEED. In addition to this, it also must be asserted that advertisements for financial services must be places in magazines where financial services are offered for related products. This is believed to boost the chances of a companys product getting a response (Brierly, 2002, 27-29). Concerning Travel services, it must be noted that EXCEED could advertise through television and radio along with its other products. This would save them spending excess funds on separate advertisements. However, the main advertising for travel services would have to be done through travel guides. Just like other agencies and organizations advertise EXCEED too can do the same. the advantage is that EXCEED would probably be recognized through its name from other services and products it provides. In view of this, it must be asserted that there is also the reputation of EXCEED that can be taken into consideration(Brierly, 2002, 27-29). It must be considered that EXCEED is a company that already has many customers that it looks after and remains in contact with. Through this contact as well, services and products can be enhanced. This is a process that could indeed save some of the funds put towards promotional strategies. However, it is also worth considering whether it would actually be suitable to advertise through customers that are regular. This is because of the fact that some customers might feel that they are really being used to promote a company free of cost. Ot