Friday, August 21, 2020

Project 1 Assignment Example | Topics and Well Written Essays - 500 words

Task 1 - Assignment Example Ans3. The monetary advantage part comprises of two factors to be specific deferred costs and kept away from costs. Kept away from costs were the support or the operational costs that should have been brought about however were evaded. While, deferred costs are the ones which were delays by the infringement however will be brought about to accomplish consistence. Then again, gravity based segment are the punishments well beyond the financial advantage. The gravity based part is progressively viable on the grounds that along these lines organizations will be urged to self-police and not to damage. Ans4. The conditions are that the disclosure of infringement must be through ecological reviews or EMS-Environmental administration framework; Discovery of infringement must be intentionally; understanding of making strides for anticipations ought to be there. The infringement must be unveiled inside 20 days after the revelation to EPA. Inside 60 days, the infringement must be amended. Ans5. We have taken in the methods of directing business morally and this article features a few principles and guidelines that manage the organizations and their condition. It keeps a check and parity that humankind and condition ought not be hurt simultaneously. EPA’s motivating forces would assist the organizations with being proactive from the beginning and they would not wind up damaging the guidelines, in this way working together morally. Ans6. The primary point of any business is benefit expansion. In the event that the punishments ruin this goal, at that point they will make a point not to damage the guidelines. Also, so as to have a decent picture they will satisfy their corporate social

Sunday, July 12, 2020

How to Identify and Avoid Fake Tech Support Scams

How to Identify and Avoid Fake Tech Support Scams How to Identify and Avoid Fake Tech Support Scams How to Identify and Avoid Fake Tech Support ScamsMany people allow tech support teams to remotely take over their computers, a trust that scammers love to exploit.If you’ve ever had a problem with your computer threaten to wipe out all your work or your photos or your music library, then the chances are good that you’ve also eagerly hopped on the phone with tech support to get the issue resolved.Perhaps its because of this eagerness to talk to tech supportâ€"as well a corresponding fear of a dangerous virus wiping out our computers and/or stealing all of our personal informationâ€"that fake tech support scams have gotten more popular.Because of the internet, we are living in a new world where people’s trusting nature is being taken advantage of at a scale never seen before,” observed Steve Tcherchian, Chief Product Officer and CISO for  XYPRO Technology (@xyprotechnology). “Attackers have access to targets that were not previously available. We have to educate ourselves and be overly cautious and suspicious of everything.”We couldn’t agree more! So sit back, scroll down, and learn more about how these fake tech support scams work and what you can do to identify and avoid one before you’ve been hit.Heres how fake tech support  scams work.Identity theft expert  Robert Siciliano (@RobertSiciliano), CEO of  Safr.Me, laid out how these fake tech scams usually unfold:“You receive a call from someone informing you that your computer is infected with a really bad virus and needs prompt attention. The crook tells you he needs remote access to your computer, then proceeds to ‘fix’ a problem that never existed, and you get charged a fee for it.Worse, when they are logged into your device, they install spyware so they can see everything you do on the PC all day long.”Siciliano cautioned that these tech support scams have several variations, and related the general series of steps that another popular variant tends   to tread:“They contact you, you freak out thinking your PC has the Ebola virus, then you allow them on your PC, then you pay.“They ask if you were happy with the service. If you say no, they’ll then claim they can get your money back.“Another claim is that the company is going belly up, and as a result, they’re giving out refunds to individuals who already paid.“When enough of these phone calls are made, a certain percentage of the recipients will respond exactly the way the fraudsters want them to: The victims will give out their credit card number or bank account information after being told that this is necessary to process the refund.“The scammer may tell you to create a Western Union account in order to receive the refund. Gee, they may even offer to assist you in filling out the forms (how nice of them!) if you hand over remote access to your computer. But they won’t be putting money in your account; they’ll be taking money from it.”“Tech support scams are becoming increasingly difficult to identify,” Tcherchian lamented. For years, users have been encouraged to call tech support, where then a tech support agent would remotely connect and resolve the users’ issue. In fact, when I ran tech support operations for a large call center, remote access was the quickest way to solve any issue.And while phone calls are the most common ways that scammers try to make contact with their marks, they are far from their only mode of communication. “These scams are also coming through other mediums, such as LinkedIn or Facebook,” warned Tcherchian. “Same concepts apply.”They want your personal information.“The number one thing that consumers need to know is that these scams are trying to get personal information from you,” warned Tim Prugar, the VP of Operations and Product Owner at telecommunications technology firm Next Caller (@nextcaller).“They want you to grant them remote access to your computer or accounts, to give them payment information, or even persona l information that can seem relatively benignâ€"like address, mothers maiden name, or last four of your social security number.”And once they have your personal information, those scammers can then attack your accounts at different institutions.“Fraudsters use this information to carry out a secondary attack or account takeover, typically at a financial services institution, wireless provider, or insurance company,”  said Prugar. “Sometimes the scammers will be able to build a level of trust through social engineering that will allow them to convince victims to transfer funds right then and there.”Getting scammed out of some money is bad enough, but getting scammed out of your personal information can put your financial wellbeing at risk.The bad kind of “spoof.”If a scammer is trying to contact you over the phone, there is one surefire way to make sure that they don’t reach you: Don’t pick up. As Siciliano put it: “Why bother even answering a call in the first p lace if you don’t recognize the caller’s number?”But while ignoring unknown phone numbers is a good first step to evading fake tech support scams, scammers have already found a way to make their phone calls look like they come from a far more trusted source.“The scam is usually initiated through a direct callâ€"either a robocall or a targeted attack â€"that utilizes ‘number spoofing,’” said Prugar, who sits on the board of the Communications Fraud Control Association.“Spoofing is the practice of intentionally manipulating the number that displays on the victims caller ID. Fraudsters will ‘spoof’ their number to appear as a legitimate business, a government entity, or even a local area code (this is called ‘neighbor spoofing’).Luckily, that “don’t pick up” advice still applies.“If the caller’s number appears to be from “your” bank or credit card company or from Microsoft or anyone you already know and trust, still don’t answer,” said Sicilian o. “If it’s legitimate, they’ll leave a message.“Even still, don’t call back the number they give you,” he continued. “If they leave a message, contact the institution via the number that’s on your statements to find out if the caller was legitimate.”Being the caller isnt totally safe either.  This brings up yet another wily and insidious way that tech support scammers use to fake out their targets. Even if you dodge their phone calls and try to call the correct number the company they’re using as a cover, a lack of due diligence on your part could lead you right back into their grasp.“Today, there is no guarantee the number you’re calling for tech support is correct,” explained Tcherchian. There are plenty of fake websites, popup ads and other online posts redirecting computer vendor phone numbers to malicious ones. You may think you’re calling Microsoft or Dell, but you’re actually calling the scammers’ hotline. The person who answers the phone may sound completely legitimate and helpful.To safeguard against this, Tcherchian stressed that you shouldn’t simply Google the company’s phone number. Instead, he said that you should make sure to only call the number that is listed on the vendor’s actual website.Always, always, always be cautious.  In general, you should always approach any tech support interaction with extreme cautiousness, especially if that support involves granting them remote access to your computer.“Consumers should never allow tech support to take over their computer unless they are absolutely certain they are talking to a reputable firm they initiated contact with,” said Ray Walsh, a digital privacy expert at  ProPrivacy.com  (@weareproprivacy). “Even when consumers do initiate contact with a tech support team, great care must be taken to ensure that this support is genuine.”Only scammers contact you out of the blue.  â€œConsumers must be aware that legitimate tech firms do not contact you by pho ne, email, or text message, to inform you that there is a problem with your machine,” explained Walsh. “In addition, genuine pop-ups will never ask you to call a phone number for help.”In addition, legitimate tech support teams won’t go suddenly asking you for money or for your bank account information in the middle of the transaction. Scammers, on the other hand ….“Scammers may ask to be paid for providing fake help. This can be as simple as walking the victim through hoax fixes and then asking for them to wire payment, put money on a gift card, or use money transferring apps to send a fee,” said Walsh.“As is always the case when random services (or individuals) ask for money onlineâ€"never pay unless you can genuinely ascertain that the invoice is credible.If you’re on the phone with a tech support team that starts asking you to provide your credit card or bank information or Western Union account number, Siciliano variation on his “don’t pick up” advice fr om earlier that can save you: “Hang up.”What to do if you’ve been taken in.If you get taken in by a fake tech support scam, there are still steps you can take to protect yourself and to try and limit your financial losses.“Anybody who thinks they have been infected with malware should begin by ensuring all their security softwareâ€"such as Windows Defender which comes built into all Windows machinesâ€"is up to date,” advised Walsh.“In addition, they should use an antivirus program such as Malwarebytes free to scan their computer. If any infections are present these programs should be able to pick them up.”“Anybody that accidentally pays a scammer may be able to cancel the transaction if they are quick enough so always cancel your card or contact the credit card company or bank as quick as you can to attempt to stop the transaction from taking place,” he added.To protect future would-be marks, Siciliano also recommends that you file a complaint with the Federal Trad e Commission. To read more about you can protect your money and your identity from fraudsters and scammers, check out these other posts and articles from OppLoans:11 Tips for Protecting Your Data OnlineHow to Avoid Getting CatfishedExpert Roundup: 13 Signs You’re Being Scammed5 Steps You Can Take to Prevent Identity TheftDo you have a   personal finance question youd like us to answer? Let us know! You can find us  on  Facebook  and  Twitter.  |  InstagramContributors???????Tim Prugar is the Vice President of Operations and Product Owner at  Next Caller (@nextcaller), a telecommunications technology firm based out of New York City. Next Caller specializes in providing a positive customer experience through real-time call-verification for enterprise call centers. Tim is a member of the Communications Fraud Control Association Board of Directors.Robert Siciliano  (@RobertSiciliano) is a #1 Best-Selling Author and CEO of  Safr.Me.  Safr.Me is funny  but serious about teaching you and your audience fraud prevention and personal security. Robert is a United States Coast Guard Auxiliary Flotilla Staff Officer of the U.S. Department of Homeland Security whose motto is Semper Paratus (Always Ready). His programs are cutting edge, easily digestible and provide best practices to keep you, your clients and employees safe and secure. Your audience will walk away as experts in identity theft prevention, online reputation management, online privacy, and data security.Steve Tcherchian,  CISSP, PCI-ISA, PCIP, is the Chief Product Officer and CISO for  XYPRO Technology (@xyprotechnology). Steve is on the ISSA CISO Advisory Board, the NonStop Under 40 executive board and is part of the ANSI X9 Security Standards Committee. With almost 20 years in the cybersecurity field, Steve is responsible for strategy, innovation and development of XYPRO’s security product line as well as overseeing XYPRO’s risk, compliance and security to ensure the best experience to customers in the Mission-Critical computing marketplace.Ray  Walsh  is a digital privacy expert at  ProPrivacy.com  (@weareproprivacy) with vast experience testing and reviewing VPNs and other online security software. He has been quoted in The Times, The Washington Post, The Register, CNET more.  Ray  is currently rated #1 VPN and #3 internet privacy authority by  Agilience.com.

Wednesday, May 20, 2020

Learning to Cope with ADHD as an Adult Learner Essay

Learning to Cope with ADHD as an Adult Learner Typically when one hears the term â€Å"ADHD† and the potential negative effects that it could have on someone striving towards academic success, they immediately think school age children. Though it is more common for children to be diagnosed and treated, 5% of U.S. adults are living with this condition (American Psychiatric Association, 2012). First ADHD must be defined before coping methods can be explained. ADHD or Attention Deficit Hyperactive Disorder is a diagnosis applied to children and adults who consistently display certain characteristic behaviors such as distractibility (poor sustained attention to tasks), impulsivity (impaired impulse control and delayed gratification), and†¦show more content†¦Of those stimulant medications, the most common are Ritalin, Dexedrine, Adderall, Adderall XR, Concerta, Vyvanse, and Focalin XR (Jaksa, 1998). For those who do not like stimulant medications or the idea of seeing a psychiatrist on a regular basis, there are alter nate forms of treatment for dealing with the effects of ADHD. Yoga, Vitamins, Herbal Supplements, and even special diets have been proven to be successfully in helping an individual deal with the effects of ADHD (Mayo Clinic Staff, 2013). One could gain a lot from using these alternate forms of treatment if they want to take natural approach to treatment. They would not have to worry about the potential negative side effects of stimulant medications. They can also become addictive. However, this can also be risky. These alternate forms of treatment cannot replace the expertise and knowledge of a licensed psychiatrist. Working with someone who is certified to diagnose and treat this condition can provide access to some of the best treatment possible. ADHD is associated with poor grades, poor reading and mathematics standardized test scores, and an increased likelihood of repeating a school year (Daley Birchwood, 2009, pg. 457). The same academic challenges an individual faces as a c hild could carry over into adulthood and create similar challenges as an adult learner. Individuals with ADHD face academic disadvantages. This is not saying that an individual with ADHD cannot be the top student inShow MoreRelatedPsychology And Medication : Are Children Being Misdiagnosed And Over Medicated1334 Words   |  6 PagesChildren is not the Right Thing to do There are many types of people who may have Attention Deficit Disorder, also known as ADD/ADHD, which is attention deficit hyperactivity disorder. ADD is defined as learning disorder affecting children, adolescents, and some adults. Common symptoms of ADD are learning and behavioral difficulties as well as the typical problem of ADHD, hyperactivity. Males are more likely to have ADD with many other symptoms, such as depression and anxiety. People as far back asRead MoreThe Educational Implications Of Adhd On School Aged Children1359 Words   |  6 PagesEducational Implications of ADHD on school aged children? Jessica Jarreau ELSE 6023 Arkansas State University Attention Deficit Hyperactivity Disorder (ADHD) is one of the most prevalent disorders among school aged children. ADHD affects the child’s ability function in everyday situations which can lead to difficulties in the school setting. By knowing the characteristics of ADHD, one can assist the child in learning the appropriate coping skills to be a successful learner. One must considerRead MoreAttention Deficit / Hyperactivity Disorder957 Words   |  4 PagesAccording to Xin, Yu and Shaver (2014:205) â€Å"attention deficit/hyperactivity disorder, ADHD is a developmental neuropsychiatrie disorder with a variety of symptoms ranging from attentional impairments, impulsivity and motor overactivity.† ADHD is the most commonly diagnosed childhood disorders. (W Xin, J Yu and D Shaver, 2014) Dilawari and Tripathi (2013:365) from Indian Journal maintain that â€Å"his disorder has been described neither as a disease nor as an emotional disorder but a cluster of personalityRead MoreAssignment 301 Understanding Roles1624 Words   |  7 Pagesout the needs of the organisation and the learners, preparing work and session plans to deliver learning based upon the needs of the organisation, the syllabus and the learners. Plan and design - Preparing the environment, suitable delivery, recourses and handouts. Deliver/Facilitate - teaching and learning in a suitable manner. Assess - ensuring your learners have learnt the necessary skills and knowledge Evaluate - obtaining feedback from the learners and evaluating in order to modify or make changesRead MoreArt Therapy And The Creative Process1708 Words   |  7 Pagessubjects that children may find hard to talk about. Traditional therapy in some cases can have good outcomes, but for children it is easier to visualize their feelings rather that verbally speaking upon them. Children are considered to be visual learners and traditional therapy does not communicate the same way art therapy can. Many studies have shown that introducing art therapy into classrooms and hospitals can improve a child s physical and mental well-being. One may still be wondering â€Å"whatRead More Special Needs Essay3841 Words   |  16 PagesNeeds What are the four separate categories of Special Educational Needs and constituent sub-categories, as detailed in the S.E.R.C. report? 1. Pupils with learning difficulties and disorders  ·nbsp;nbsp;nbsp;nbsp;nbsp;Pupils in need of Remedial Teaching (Learning Support)  ·nbsp;nbsp;nbsp;nbsp;nbsp;Pupils with Specific Learning Disabilities  ·nbsp;nbsp;nbsp;nbsp;nbsp;Pupils with Specific Speech and Language disorders 2. Pupils with Physical and Sensory Disabilities  ·nbsp;nbsp;nbsp;nbsp;nbsp;PupilsRead MoreInformation Processing Theory2838 Words   |  12 Pages visual perception, auditory perception, short-term memory, long-term memory, storage, retrieval, perceptions of thought and much more. Factors affecting physical and motor development Culture The core principles of physical development, such as learning muscle control, are universal. However, how fine and gross motor skills are utilized is variable to culture. For example, in the United States of America playing little league baseball is a common use of fine and gross motor skills while in otherRead MoreFactors That Affect the Academic Performance of the Student Using Computer11401 Words   |  46 Pagescritical to any reform designed to improve quality (p. 154). UNESCO has rightly reported that learning process completely depends upon the teachers ability and experience. Sweatt (2000) has quoted findings of a study conducted by Goldenberg, which concludes that teachers’ expectations from students do not matter a lot , whereas, teachers actions matter a lot and play a dominating role in the learning process. A reciprocal relationship between students and teachers showed that such a relationshipRead MorePlay Therapy4696 Words   |  19 Pagesverbally-impaired persons, such as slow-learners, or brain-injured or drug-affected persons. Mature adults usually need much group permission before indulging in the relaxed spontaneity of play therapy, so a very skilled group worker is needed to deal with such guarded individuals. Many mature adults find that childs play is so difficult and taboo, that most experienced group workers need specially tailored play strategies to reach them. Competent adult-group workers will use these play strategiesRead MoreUnit 4222-253 Introductory awareness of autistic spectrum conditions4944 Words   |  20 Pages Unit 4222-253 Introductory awareness of autistic spectrum conditions Learning Outcome 1 1) describe the types of difficulty that individual with an autistic spectrum condition may have with language and other ways of communicating with others The difficulties may show them self in some or all of the following ways: a delayed or complete lack of development of spoken language with no alternative means of communicating developed to compensate for this there may be difficulty in initiating or

Wednesday, May 6, 2020

Dissociative Identity Disorder - 1900 Words

Academic Assignment: Dissociative Identity Disorder and its representation in the media This essay will look at Dissociative Identity Disorder (DID) and its portrayal in the media. DID was formally known as Multiple Personality Disorder (MPD).This essay will cover the symptoms of DID, the criteria used for diagnosis, causes and triggers of disorder, how the disorder is portrayed in the media and the reality of the disorder for sufferers. According to the (American Psychiatric Association Diagnostic and Statistical Manual of Mental Disorders pg 519) Dissociative Identity Disorder (DID) is characterized by the presence of two or more distinct identities or personality states that recurrently take control of the individual’s behaviour†¦show more content†¦This creates a second personality that becomes detached from the conscious personality. The second personality is created so that the traumas and stress of life can be dealt with and still be detached from the person. The information found in the two books is valid sources for research because they specialize in discussing all the major aspects of the disorder and also explain some of the history behind common beliefs about the disorder. There are various symptoms to this disorder, which include: †¢ Multiple mannerisms, which do not relate to each other †¢ Hearing voices of different personalities in their minds †¢ Panic attacks that are frequent †¢ Flashbacks to traumas †¢ Hallucinations †¢ Poor concentration †¢ Erratic behaviour †¢ Depersonalization- watching oneself while doing something and having no control over it The diagnostic criterion of Dissociative Disorder includes a number of various characteristics that a typical schizophrenic has. The criteria for 300.14 Dissociative Identity Disorder consists of: †¢ The presence of two or more distinct identities or personality states (each with its own relatively enduring pattern of perceiving, relating to and thinking about the environment and self) †¢ At least two of these identities or personality states recurrently take control of the person’s behaviour †¢ Inability to recall important personal information that is too extensive to be explained by ordinary forgetfulness †¢ TheShow MoreRelatedDissociative Identity Disorder ( Dissociative Disorder )1040 Words   |  5 PagesDissociative Identity Disorder Dissociative identity disorder, formerly known as Multiple Personality Disorder, is a mental illness that is greatly misunderstood, much like many other mental illnesses. Nicholas Spanos, Professor of Psychology, hypothesized Multiple Personality Disorder as a defense against childhood trauma that creates â€Å"dissociation† or a split mental state. 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The disorders most often form in kids victim to long-term physicalRead MoreDissociative Identity Disorder970 Words   |  4 Pages Dissociative Identity Disorder (DID), formerly known as Multiple Personality Disorder (MPD) is a severe condition in which two or more dissimilar identities, or character states, are present and alternately take control of an individual. The person experiences memory loss that is vaguely extensive to be explained as common forgetfulness. These symptoms are not taken in consideration for by seizures, substance abuse or any other medical conditions. Description of DID: Symptoms: Read MoreDissociative Identity Disorder2780 Words   |  12 PagesDissociative Identity Disorder Imagine waking up in a new house, town, city, even state and not knowing how you got there. Now add onto that thought of forgetting almost a year of your life because someone else, or something, has taken over your body. That is just a look into dissociative disorders in general. Dissociative Disorders are ‘extreme distortions in perception and memory† (Terwilliger 2013). Dissociative Identity Disorder (DID), or previously known as Multiple Personality Disorder, isRead MoreDissociative Identity Disorder2296 Words   |  9 Pagesdefines dissociative identity disorder (DID) as the occurrence of a minimum of two different personalities and maybe more than two. It also clarifies that the switching between the distinct personalities can be observed by the individual who is suffering from dissociative identity disorder or witnessed by others. (Barlow, 2014, P. 1). This disorder used to be known as multiple personality disorder, which is more recognized and understood to peop le without a psychology background. This disorder can beRead MoreDissociative Identity Disorder1221 Words   |  5 PagesThis research paper is about Dissociative identity disorder (DID) as known as multiple personality disorder. DID in which a person could have many different parts to their personality due to severe stress and an experience of a trauma. A person with DID when the have control over their one identity they cannot remember what they did when their other identities were in control. Most of the time people with DID have two personalities but they could have more than two which is referred as alters. ThenRead MoreDissociative Identity Disorder : Dissociative Identification Disorder1485 Words   |  6 PagesDissociative Identity Disorder Dissociative Identity Disorder is a mental disorder where an individual experiences two or more distinct personalities. When an individual is diagnosed with Dissociative Identity Disorder, one personality has dominant control of an individual. This personality controls how a person may act and how they live everyday life. A person diagnosed with this disease may or may not be aware of their alternate personalities. Each personality is contrasting of each other withRead MoreDissociative Identity Disorder2158 Words   |  9 Pagesâ€Å"Dissociative Identity Disorder† Through out the years there has been many disorders that continue to be diagnosed on people, many can be difficult to deal with. Some of these disorders can be uncontrollable and can make it harder on the patients who are trying to get better. Disorders are not sicknesses that can be cured and gone with a couple of doses of medicine, disorders are serious problems a person has to deal with usually if not for a large amount of time, it can be every day for the restRead MoreDissociative Identity Disorder1030 Words   |  5 PagesDissociative Identity Disorder Defining what is abnormal is not necessarily easy. There are many different criteria to determine what exactly is normal and what is abnormal. According to Ciccarelli and White (2012) as early as 3000 B.C.E. there have been human skulls found with holes in them. Archaeologists suspect this was caused because of the treatments they had years ago such as â€Å"trepanning†. Trepanning is done nowadays as well to remove extra fluids from the brain, as for years ago doctors didRead MoreDissociative Identity Disorder ( Dissociative Personality )1254 Words   |  6 PagesDissociative identity disorder (previously known as multiple personality disorder) is thought to be a complex mental condition that is likely brought on by numerous variables, including serious injury amid early adolescence generally compelling, repetitive physical, sexual, or psychological mistreatment. The greater part of us have encountered mild dissociation, which resemble wandering off in fantasy land or losing all sense of direction at the time while taking a shot at an undertaking. In any

Objectives of the Promotion Free-Samples for Students Myassignment

Question: Develop an International Promotion Plan and You must Identify an audience for the Promotion and Develop Strategies based on Marketing Principles. Answer: Promotion plan Aims and objectives of the promotion Australia has over fifty different bachelors and diploma programs offered all around the country by high learning institutions(Sharma Sharma,2014). For us as an institution to tap into a new market that is India, we have to let our prospective students know that we exist and that we offer the best or one of the best programs in the country. An explanation of the diploma course Features Administration - equipment the student with the knowledge of understanding what it takes to start a business and keeping a business operational. Management this has to do with the day to day operation of the business. It involves making the small decisions that could make or break your business Sales and marketing. This involves interacting with clients selling your product and make sure your clients keep coming day in day out. It has to do with keeping track of the cash flow of the business so that you know if you are making or losing money Business coordinating. This involves bringing in other businesses in to your fold so that so that you make more money efficiently Benefits. This course I suitable to those aspiring to be business owners or operator in the following ways Administration and management our program ensures that you as a student receive the required knowledge of starting and operating a business. This is achieved by making sure that we keep up with the current business trends so that when our students leave they will not have struggle with adjusting to the changing business world. We offer our students the opportunity to experience a whole new culture away from their home where they are welcomed and appreciated The target group for thepromotion Characteristics of the target group They should be aged between eighteen and twenty five years of age. They should have reached second year of junior college which is equivalent to Australian year 12. They should be of Indian decent. They should be interested of taking business studies. They should be fluent in English. The reason for choosing the target group Students from India will be joining those from Australia and undertake the same classes. For this to work seamlessly there should not be a barrier in terms of language or academic level and equivalence. Since our program is primarily targeting Indian market for student, it goes without saying: we expect all our applicants to be of Indian decent. The age bracket is to eliminate those who have not attained the junior college academic. They will be more committed to our grogram for them to benefit. Cultural features of the target group Diversity India is a vast country with lots of different cultures. we are looking for individuals who will accept the different cultures Unity they should be able and willing to come together as one and work with everybody else Pride .everyone should be proud of their cultural norms and beliefs regardless of where they are. We would like student who are true to themselves and their culture. People who are not ashamed to show the public what they beliefs are because at the end of all this, we expect that we should have learnt something from one another We would like students who are not afraid of change .students who embrace change and accept it. The proposed promotional techniques Social media Facebook and Bharatstudent are among the most used social media platforms in India with Facebook leading the rank. The internet is the go to place to get all the information and the best place to put our information if we want a lot of people to notice us. Creating a page on Facebook is easy and takes no time the only challenge is making sure that what we post on our wall reaches the intended audience. For that to happen, we need that audience to like our page so that when we post our updates they get them. We have to spend money on advertising our page. On the other hand, Bharatstudent is primarily made for Indian. Its purpose is to bring together young Indians living across the globe by providing solutions both professional and personal. (BansaL,2015). Seminars Seminars will give us a face to face experience with the students to be. Since the activity is more hands on, it is easier and quicker to get the feedback and answer question that our target audience might have. This practice is costly and time consuming since it requires a lot of planning. There is the hiring of equipment for sound and projection and the venue there is the refreshments for the audience. The practice has to be held in different places so that we reach bigger audiences. In this activity, we will visit several junior college institutions where hundred percent of the audience are characteristically qualified target audience(Marich, 2013). Public relation Booking TV and radio spots for advertisements buying space on specific magazines and newspapers. All this avenues will be local to the places we are targeting because advertising everywhere in the country will be impossible and overdoing it. Going local keeps our ambitions realistic and leaves our budget in good shape. Print might be not as effective but it last longer without extra cost. If you compare it to the other public relations tools,its cheaper. (Pride Ferrell, 2010). Events Both India and Australia havegreat histories in sporting events but both are well known worldwide for their involvement in cricket .according to a survey done by ESPN(the sports channel) both countries combined provide at least three players in every category rankings that is; test batsmen, test bowlers, test all-rounders, ODI batsmen, ODI bowlers, ODI all-rounders, twenty 20 batsmen, twenty 20 bowlers and twenty 20 all-rounders. Different survey shows that India and Australia were ranked number one and number two worldwide in 2014(Zubko Sahay,2010). The department of foreign affairs and trade in Australia have program engineered to connect people and institutions between Australia and the region. Through Australian Sports Fellowships tertiary institutions and sporting organization are funded to host scholars from the region for sports-related professional development and educational placements in Australia. If we partner with the government, we could host students from India in exchange programs (Westwood,2012). Reasons why the technique will be effective and cost effective The online platforms do not require a lot of money to manage or operate. Social media is the perfect place to promote our institution since a lot of people use it. The other activities like seminars, events and public relations all provide personalized interaction with the prospective clients. They are effective in that we can get first hand responses from them. They will be cost effective since we will be localizing our approach specifically to our target audience Objective of each promotional activity Every activity will be targeting a specific group of people. Social media will target all those who use the platforms we will be using. Seminars, events and public relations will be targeting the locals of the places we will be broadcasting our messages or holding our seminars Budget plan for the promotion we have been given Australian $ 500000 which should cater for all our promotion need for twelve months period. We have to carefully allocate funds to every promotion activity for this plan to work. The biggest priority goes to the activity that carries the most weight. In this case, it goes to events. It gets a bigger percentage of the budget amount because our promotion strategy is widely based on the fact that both India and Australia have great success in cricket and it would play a big part in bringing the two countries together through sports diplomacy. Australian $ 130000 will be set aside for events(Weinberg,2009). For travels and emergencies, Australian $ 135000 will be allocated. This amount should be enough to cater for all travel accommodation and catering needs for the full period of the promotion process. The Australian $ 70000 for the seminars will cover the three seminars that will be held in different locations. It should also be used in acquiring promotional materials like pamphlets to hand out to the audience after the seminars and buy and print custom t shirts for some of the audience members. Social media only requires the amount of Australian $ 20000 for advertising the pages which a bigger percentage will go to promoting the Facebook page to gain a bigger following Public relations take up Australian $ 110000.Australian $ 25000 is to advertise via radio Australian $ 35000 will be for printing small billboards and posters while the remaining Australian $ 50000 is to by TV airplay. If everything goes as planned .the money we have will be enough to take us through to the last day of the promotion process Budget Table Promotion Plan budget Activity Amount 1 Salaries 35000.00 2 Events 130000.00 3 Social media 20000.00 4 seminar 70000.00 5 Radio advertising 25000.00 6 Print advertising 35000.00 7 Television advertising 50000.00 8 Travels 100000.00 Incidental costs 35000.00 7 Total 500000.00 Reference BansaL, S. P. (2015).Encyclopaedia of India.New Delhi, India, Smriti Books.https://www.worldcat.org/oclc/79629539 Marich, R. (2013). Marketing to moviegoers: a handbook of strategies and tactics. Carbondale, Southern Illinois University Press. Pride, W. M., Ferrell, O. C. (2010).Marketing. Australia, South Western Cengage Learning. Sharma, R. N., Sharma, R. K. (2014).Problems of education in India. New Delhi, Atlantic. Zubko, K. C., Sahay, R. R. (2010).Inside the Indian business mind: a tactical guide for managers. Santa Barbara, Calif, Praeger. Weinberg, T. (2009).The New Community Rules: Marketing on the Social Web. Sebastopol, O'Reilly Media, Inc. https://public.eblib.com/choice/publicfullrecord.aspx?p=536620.

Thursday, April 23, 2020

To Kill A Mocking Bird Essays (937 words) - To Kill A Mockingbird

To Kill A Mocking Bird To Kill A Mocking Bird deals with many primal and basic lessons in human nature. The book exposes many issues that affect most people throughout their lives. Scout, the main character was one of the most affected by these lessons. During the book she was exposed to many profound experiences, which no doubt will leave a lasting impression. In the three years that the book took place, she may have learned the most important things she will learn over her entire life. One person that affected Scouts life was Boo Radley. He brought wonder, fear and then finally relief to her heart. At first kids thought he was evil. There were rumours that while he cut out the newspaper for his scrap book he drove the scissors into his parent's leg.(pg11) He had tried to kill them. Even though this may have been just a rumor the kids were terrified of the Radleys. They described him often as a monster six-and-a-half feet tall with bloodstained hands. He was said to eat raw squirrels and any cats he could catch.(pg12) During the rest of the book Scout and companions tried to meet Arthur (Boo) and get over their fear of him. They did not succeed. But he showed affection for them by leaving them gifts in a tree. Finally at the end of the book he proves he is a good person by saving Scout and Jem's lives. In this instance Scout may have found that to negatively prejudge someone is wrong. She also learned compassion. Scout also learnt about the ugliness of life. About death and pain. This lesson occurred while her brother had to read to a sick and dieing old lady. This lady's name was Mrs. Dubose. She had been a morphine addict and had decided to go clean till her death. To die as a free women, to die knowing she had won. Scout describes her as a ugly lady and during their reading sessions she would have some kind of spasm-fits. Her head moved side to side. She would drool. Her mouth seemed to have a private existence of it's own. (pg.107) After many reading sessions with her having a fit each time, she died one day. Probably the most important person in Scout's life was the one who had set the best examples for her. This was Atticus. He taught Scout how to deal with people. One of his teachings was to be the bigger person. When Bob Ewell spit in Atticus's face and threatened his life, he did nothing and walked away. All he had to say later was,I wish Bob Ewell wouldn't chew tobacco.(pg.217) Atticus reacts with his brain not emotions. He encourages Scout to do the same. Another trait that he teaches is respect. Respect for people who are different. People such as Boo Radley. The kids had been acting out a play which involved Boo's scissor incident. They also tried to give a letter to him, so that he would come out to meet them. Atticus found out about both incidents. They were put in their place and told to, stop tormenting that man. He then told them that, what Mr.Radley did was his own business.(pg.49) Atticus also commanded respect for black people. He once told Jem that if a white man cheats a black man, no matter who he is, how rich he is, or how fine a family he comes from, that man is trash.(pg.220) At the trial he also explained that there are bad and good black men as there are good and bad white men.(pg.204) Two more models that helped Scout out. The first was a valuable example set by Atticus. He had been told to defend Tom Robinson. The case was a lost cause because he was beat before he began, and it would bring hardship to himself and his family. He knew this, but did not give up. It was the right thing to do. As he told his brother, do you think I could face my children otherwise(pg.88) Scout heard this conversation and understood it in later years. Again teaching this gives her a valuable example; Stick to what you believe in. A lesson in